At a press conference today, Staples executives presented what they called a “compromise” solution between the city of Asheville and the office-supply company regarding its Merrimon Avenue store.
The illustration at right, submitted by Staples, shows the new sign dimensions and other proposed changes to the building.
The new proposal would will reduce the size of both the the letters and red borders on the west and south sides of the building. Though smaller than the previous signs, the reduced size would still be larger than that allowed under the Unified Development Ordinance and will require a variance by the Board of Adjustment. Signs on Orange Street will remain unaffected.
As Staples had emphasized in the past, company executives Ted Frumkin, regional vice president of real estate, and Andrew Thorpe, vice president of retail design, both stressed that the previous signage had been approved by city staff when it was still in the planning stage.
“What we tried to do is find a compromise,” Thorpe said in response to community questions. “Staples is not required to do anything.”
But both Bellamy and the Staples executives seemed pleased by the prospect of the smaller signs, rock work on the building’s corners and a scrim of green vines around the building’s lower half.
The new design will appear before the Board of Adjustment sometime in February.
Look for more on this story in the Feb. 6 edition of Xpress.
— Brian Postelle, staff writer