Faces in the Crowd: WNC crowdfunding initiatives

Photo from the GoKnuckles™ Kickstarter page

Crowdfunding platforms make it possible for individuals and organizations of any size to harness social networks and raise start-up capital for projects that might otherwise fail due to lack of funding. Each week, Xpress highlights notable WNC crowdsourcing initiatives that may inspire readers to become new faces in the crowd.


Emily Long describes herself as an author, counselor and invisible mother — the latter being the subject of her Kickstarter book project, Invisible Mothers. According to Long, an invisible mother is a woman who has lost a baby before or after birth and who has no other living children. Long’s book assembles experiences from 50 women across six countries to explore “the isolation, grief, and lack of effective support for mothers who experience pregnancy and baby loss, as well as what is needed to promote healing and understanding around this sensitive topic.” She hopes to distribute Invisible Mothers at hospitals, birthing centers, counseling clinics, libraries and infertility clinics. Long aims to raise $7,500 by Oct. 15, to have the book professionally edited, designed, published (in early 2015) and marketed.


Ryan Klinger launched his company GoWorx in 2013 and with The Original Handle, “revolutionized” the way sports enthusiasts utilized GoPro HERO cameras, according to his company website. Klinger’s latest design “GoKnuckles™” combines style and functionality, giving active individuals even more flexibility to capture the high-five and nosedive moments of sport adventure. GoKnuckles are a rubberized plastic take on classic brass knuckles, making them easy to hold but hard to drop, and their mount allows a HERO camera to face toward or away from the user. Klinger aims to raise $4,500 by Oct. 18, to manufacture his invention.

Send your crowdsourcing campaign news to kmcreynolds@mountainx.com. A limited number of campaigns will be highlighted each week, at Xpress’ discretion. Campaigns must be locally based and should represent a current project with an achievable goal. Conditions are subject to change.

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About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

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