TDA President Vic Isley plans to go full speed ahead in promoting tourism

BCTDA President and CEO of Explore Asheville Vic Isley says that in 2024, the TDA will stick to its four strategic imperatives that guide the organization’s decisions and planning: Delivering balanced and sustainable growth; encouraging safe and responsible travel; engaging and inviting more diverse audiences; and promoting and supporting Asheville’s creative spirit.

TDA partner event recognizes community members and highlights upcoming developmen­ts

More than 400 community leaders and entrepreneurs gathered on Jan. 31 at the Embassy Suites by Hilton for Explore Asheville’s annual partner event, “The Year Ahead.” Led by BCTDA President and CEO of Explore Asheville Vic Isley, four panels of local business owners and community leaders highlighted upcoming developments and events.

TDA board hears update on quarterly goals and initiative­s

The Buncombe County Tourism Development Authority board heard a quarterly progress report from Explore Asheville, the TDA’s marketing agency, regarding the authority’s strategic goals and initiatives at its Jan. 24 meeting. Highlights included the launch of a new Asheville-focused destination app, the upcoming redesign of the Explore Asheville website and the unveiling of the Asheville Black Cultural Heritage Trail, which was funded by a $500,000 Tourism Product Development Fund investment in 2018.

TDA approves McCormick Field improvemen­t project investment by narrow vote

It took two tries for the Buncombe County Tourism Development Authority to approve spending nearly $23 million over 20 years for Asheville’s McCormick Field Centennial Restoration & Capital Improvements Project at its July 26 meeting. The motion to fund the project failed 6-2 on the first vote and passed 7-1 after the board voted again 25 minutes later.