“Apparently, if locals want answers, they should demand them at the next election, which, I understand has been put off for another year.”
Part Two of the beer industry sustainability series explores the challenges and successes of new breweries entering an established, competitive market.
Qualitative findings, paired with broader, quantitative surveys, support Explore Asheville’s ongoing quest to better understand its expanding roster of target markets. Because while Asheville’s total visitation numbers continue to rise, so do those of other destinations that are competing for the same tourist dollars.
As Asheville’s ever-increasing popularity has piqued the interest of big hotel chains and other corporate enterprises, it’s also triggered fears of homogenization and loss of essential character, raising the question: Can Asheville stay weird?