Waking Life Espresso takes a lesson from the beer world

By borrowing the flash-chilling process from beer brewers, Waking Life Espresso co-owners Jared Rutledge and Jacob Owens say they’ve perfected the art of iced-coffee. Now the two are making strides to get their product into more and more hands, by selling online, signing a larger scale distribution deal and scoping out a second location in East Asheville.