Psychographic illustration

BCTDA seeks ‘responsib­le travelers’ in new ads

During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”

County Republican­s stave off property reappraisa­ls for now

County Commissioners deadlocked on a request from tax director Gary Roberts to reappraise county real estate in 2017. With Commissioner Ellen Frost absent, the board members voted 3-3 along party lines, delaying for at least a few weeks a decision on whether the county will voluntarily undertake a reappraisal before the state Department of Revenue forces its hand.