To build community and strengthen democracy by serving an active, thoughtful readership at the local level, where the impact of citizen action is greatest.

• WE ARE… an independent newspaper located in Asheville, North Carolina.
• We report independently, fairly and in-depth on local news and issues affecting Asheville and the surrounding region.
• We chronicle the area’s vibrant arts-and-culture scene.
• We treat our readers as participants in an ongoing civic dialogue.
• We honor diversity.
• We encourage excellent and innovative work in an equitable, respectful and collegial environment.
• We offer exceptional and affordable media opportunities for local businesses, professionals and nonprofit groups to promote their goods and services.