Crowdfunding platforms make it possible for individuals and organizations of any size to harness social networks and raise start-up capital for projects that might otherwise fail due to lack of funding. Each week, Xpress highlights notable Western North Carolina crowdsourcing initiatives that may inspire readers to become new faces in the crowd.
Tournesol, self-published art book
Though her characters are often pensive, Canton-based illustrator Geneva Benton (also known as Geneva B) brings bright tones, playful shapes and a youthful spirit into her artwork, giving each subject greater depth and staying power in the viewer’s eyes. Her forthcoming, third, self-published book is a compilation of creations from the past two years. “It is named Tournesol to mark the gradual shift of floral and nature themes that are occurring [in my work] the longer I live in Western North Carolina,” she explains. “The book will go in depth with commentary on my most-loved works — with full-page spreads and a look at how I work. It is soft cover, perfectly bound and contains 70-80 pages of art, sketches, progress photos and explanations.” Benton has already met her $2,500 goal, but will continue crowdfunding through Monday, Aug. 14. Funds will be used to print about 100 copies of Tournesol, fulfill backer perks and pay Kickstarter fees.
All About Baking blog
Baker Kristen Wilkerson says she recruited her daughter Charlotte as a kitchen assistant “almost as soon as she was able to sit up and stir the batter.” And now that Charlotte is 12 years old, the two are working toward a greater goal: documenting their culinary exploits on their own blog called All About Baking. “There are a lot of great baking blogs on the Web,” Kristen says. “But ours will go one step further than most. We’ll use cooking science to make our treats the best they can be, and in every recipe, we’ll explain the chemistry behind our approach. We’ll keep our blog up to date, posting recipes, baking lessons and more. One day soon, we hope to publish a cookbook.” The mother-daughter duo aims to raise $2,000 by Wednesday, Aug. 9, to pay for the website launch, design work, photography equipment, software, kitchen appliances, props, baking ingredients and office supplies.
Send your crowdsourcing campaign news to email@example.com. A limited number of campaigns will be highlighted each week, at Xpress’ discretion. Campaigns must be locally based and should represent a current project with an achievable goal. Conditions are subject to change. Read about more Western North Carolina projects here.