Faces in the crowd: WNC crowdfunding inititatives

"My journey so far with music has been more than amazing," writes teen guitarist and vocalist Noah Larssen. "I have had opportunities of a lifetime, and I have met people who I will always look up to. Now I feel like it is time to bring my career to the next level." Funds from Larssen's IndieGogo campaign will help him pay for his first studio album. Still frame from the artist's campaign video

Crowdfunding platforms make it possible for individuals and organizations of any size to harness social networks and raise startup capital for projects that might otherwise fail due to lack of funding. Each week, Xpress highlights notable Western North Carolina crowdsourcing initiatives that may inspire readers to become new faces in the crowd.


At just 15 years old, bluesy folk singer/songwriter Noah Larssen is no stranger to an Asheville stage. But after two years of pursuing a career in music locally, he feels compelled to disperse his tunes far beyond city limits. “I want to bring joy to people through music,” he writes on the campaign page for his debut studio album. “I want to show the world what I bring to the table and how it can help or empower them to chase their own dreams.” Larssen aims to raise $3,000 by Monday, May 11, to cover studio time, mixing, mastering and “everything else involved” with bringing an album and a single to fruition. Larssen and several of his musical friends have also booked a fundraising gig at the Altamont Brewing Co., on Sunday, April 26, at 2:35 p.m.


The Light on the Mountain provides support and guidance for struggling youths (typically ages 7-13) through a variety of activities aimed at fostering personal growth, educational opportunities and recreational experiences. “What keeps us going are the smiles and affirmative responses we receive from the children as they are hiking, swimming, working on a creative project, reflecting after a walk on [our] labyrinth, or settling down to a night’s sleep under the stars,” says program coordinator Liz Velazquez. Her organization is campaigning to raise $20,000 to fund these positive youth experiences, including Light on the Mountain’s sixth season of free camps beginning in mid-May.

Photo courtesy of Light on the Mountain
Photo courtesy of Light on the Mountain

Send your crowdsourcing campaign news to kmcreynolds@mountainx.com. A limited number of campaigns will be highlighted each week, at Xpress’ discretion. Campaigns must be locally based and should represent a current project with an achievable goal. Conditions are subject to change. Read about more Western North Carolina projects here.


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About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

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