Alzheimer’s Association calls for participants in The Longest Day fundraiser

Press release from the Alzheimer’s Association – Western Carolina Chapter:

The Alzheimer’s Association – Western Carolina Chapter invites local residents in the central and western North Carolina counties it serves to help fight the darkness of Alzheimer’s on The Longest Day – Friday, June 21.

Leading up to and culminating on June 21 – the summer solstice and the day with the most light – participants will host an event or choose an activity – biking, hiking, playing bridge, swimming, knitting and more – to shine a light on the 5.8 million Americans living with Alzheimer’s disease and the more than 16 million family members and friends providing care and support. In North Carolina alone, there are more than 170,000 people living with Alzheimer’s and 473,000 family members and friends caring for them.

This fundraising effort symbolizes the challenging journey of those living with Alzheimer’s disease and their caregivers. Participants can do what they love to honor a caregiver, someone living with Alzheimer’s, or someone lost to this devastating disease for The Longest Day, which is a “day of action” for the Alzheimer’s Association during Alzheimer’s & Brain Awareness Month in June. Last year the Western Carolina Chapter raised more than $99,000 through The Longest Day.

“We encourage local residents across central and western NC to join us in making The Longest Day season the biggest yet,” said Katherine L. Lambert, CEO of the Western Carolina Chapter. “This is a wonderful way to get empowered to make a difference in the fight against Alzheimer’s and other dementias. Together, the strength of our light will outshine the darkness of Alzheimer’s.”

The Longest Day participants will raise funds and awareness to advance Alzheimer’s Association care, support and research programs. To start or join a team, host an event, register individually, or to learn more about The Longest Day visit alz.org/thelongestday, the Alzheimer’s Association Facebook page, or by calling 800-272-3900.

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