Press release from event organizers:
WHO Cheerwine’s “Legend Hunter” Bo Stevenson, restaurant staff and folks who love great food and barbecue.
WHAT The Cheerwine team will celebrate Rhubarb and Chef John Fleer as well as
12 Bones as “Local Legends, National Treasures.”WHEN Friday, July 24 at 11 a.m. (Rhubarb) and 2 p.m. (12 Bones BBQ – River Store)
WHERE Rhubarb and Chef John Fleer
7 SW Pack Square
Asheville, NC 28801
(828) 785-150312 Bones- River Store
5 Riverside Drive
Asheville, NC 28801
(828) 253-4499About “Local Legends, National Treasures”
Cheerwine®, the legendary soft drink of the South created in the Carolinas almost 100 years ago, has representatives in Asheville and surrounding areas this week who are part of a grassroots movement to shine a spotlight on local legends worthy of nationwide acclaim. While in the area, the “Local Legends, National Treasures” effort will discover and celebrate the Asheville’s legendary places and people that are truly authentic, independent and unduplicated.
Bo Stevenson—who is not a celebrity or a made-up character, but a real down-to-earth guy—serves as the “Legend Hunter,” and is in Asheville this week in search of amazing local people and places. Bo will share many of his most interesting local discoveries in a series of webisodes on social and digital media.
Cheerwine is encouraging people in Asheville to assist Bo by visiting cheerwine.com/locallegends and nominating cherished local individuals, institutions and traditions as “Local Legends, National Treasures.” Visitors to the site can also vote for those most deserving of “legend” status or discover must-see treasures for their next road trip. Fans of local legends also can post their nominations to Facebook, Twitter or Instagram using the hashtag #cheerwinelocallegend.
After Bo visits Asheville, he’s heading to Charlotte and Cheerwine’s hometown of Salisbury to find more Local Legends, National Treasures. To date this summer Bo has visited Local Legends in Birmingham, Montgomery and Mobile, Alabama; Jackson, Mississippi; Nashville, Memphis and Knoxville, Tennessee; Louisville, Kentucky; and Raleigh/Durham and the Triad area of North Carolina. Along the way, Bo has recognized BBQ joints, breakfast spots and lunch counters. He also checked out up-and-coming bands at local music venues and discovered countless other local legends.
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