Diamond Brand Outdoors announces downtown Asheville expansion

Here’s the press release from Diamond Brand Outdoors:

Leading Outdoor Retailer To Open Adventure Boutique In Downtown Asheville

ASHEVILLE, N.C. – Diamond Brand Outdoors, Asheville’s leading outdoor retailer for nearly 50 years, announced plans to open a new downtown adventure boutique in early summer, catering to Asheville residents’ and visitors’ active lifestyles.

Diamond Brand Outdoor’s first adventure boutique will be located on the ground floor of the new Aloft Asheville Hotel. Diamond Brand’s new Biltmore Avenue location will provide Asheville locals and visitors with access to a fine selection of cutting-edge outdoor adventure essentials, conveniently in the heart of downtown.

“As we prepare to celebrate our 50th anniversary as Asheville’s leading outdoor retailer, we’ve been very deliberate about finding the right location in downtown that fits the vision for our first adventure boutique,” said Sarah Merrell, Marketing Manager – Diamond Brand Outdoors. “We found precisely what we were looking for at the Aloft Hotel location. We will put an emphasis on personalized service, while helping customers find the best clothing and gear to fit a wide range of active lifestyle pursuits.”

“We’re excited to welcome Diamond Brand’s adventure boutique to the Aloft Asheville. In addition to the many attractions of downtown, our guests are interested in exploring the varied outdoor activities available nearby, and the adventure boutique will offer retail and experiential opportunities that will greatly enhance their stay. Biltmore Avenue has been energized with a variety of great restaurants, galleries, breweries, shops, lodging and entertainment. We’re very pleased to be able to partner with Diamond Brand Outdoors in downtown Asheville,” said John McKibbon, Chairman of McKibbon Hotel Group.

This downtown boutique will complement the recently announced South Asheville location on Hendersonville Road, in the Parkway Center, alongside Liberty Bicycles, Starbucks and The Fresh Market. Construction on both of Diamond Brand Outdoors’ new stores is already underway and both locations are forecasting openings in Spring 2014.

For more information on Diamond Brand Outdoors’ history in Western North Carolina, visit www.diamondbrand.com.

About Diamond Brand Outdoors

Diamond Brand Outdoors is a complete outdoor outfitter with two retail locations in Asheville. Diamond Brand specializes in helping customers find solutions to all their outdoor needs, offering the finest in selection, service and local knowledge. Diamond Brand has been a staple among outdoor enthusiasts in the Western North Carolina for nearly 50 years, firmly dedicated to preserving nature, fostering an enjoyment of the outdoors, and bettering Asheville and its surrounding communities. For more information on Diamond Brand Outdoors’ community involvement and upcoming store events visit www.diamondbrand.com.

About Jake Frankel
Jake Frankel is an award-winning journalist who enjoys covering a wide range of topics, from politics and government to business, education and entertainment.

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