Asheville-based Earth Fare announced the arrival of its new CEO, Frank Scorpiniti — the former yead of Canadian drugstore company Rexall. Here’s the full announcement from Earth Fare:
EARTH FARE WELCOMES NEW PRESIDENT AND CEO
Frank Scorpiniti will lead rapidly expanding retailer through pivotal year and beyond
ASHEVILLE, NC—Earth Fare, the natural and organic grocery store committed to making healthy food accessible to everyone in the community, is pleased to announce that Frank Scorpiniti has been named the company’s new CEO. Scorpiniti assumed his new role October 29, 2014.
The Asheville-based company operates 33 full-service grocery stores throughout the Midwest and Southeast United States, including eight in North Carolina. The stores provide shoppers with natural and organic foods free of additives and artificial ingredients, and also contain health & wellness departments featuring holistic bath and body products, as well as vitamins, supplements, and other nutritional support.
Scorpiniti’s arrival coincides with a period of rapid growth for Earth Fare. The grocery chain plans to add more than half a dozen stores in the year 2015, beginning with its first Atlanta-Metro location, which will open for business in Peachtree Corners this month.
Prior to joining Earth Fare, Scorpiniti served as CEO of Katz Group Canada Ltd/Rexall/Rexall Pharma Plus. He joined the Canadian drugstore company as Chief Operating Officer in 2011, before advancing to the role of CEO in 2012. Frank has spent the balance of his career in retail, beginning in store operations at Long’s Drugs in his native California in 1986. He held various positions of increasing responsibility before joining Duane Reade drugstores in New York in 2008 as senior vice president of pharmacy operations.
During his tenure at both Duane Reade and Katz Group Canada Ltd/Rexall/Rexall Pharma Plus, Scorpiniti played a critical role in repositioning these strong franchises, and his success is due in part to his strong commitment to the health and wellness of his shoppers.
“I strongly believe that a retailer has to live its brand values and principles in how it operates and engages with its customers, something that Earth Fare already exemplifies,” said Scorpiniti. “I am looking forward to bringing my personal passion to Earth Fare, and helping an already vibrant company reach its full potential.”
About Earth Fare
Founded in 1975 in Asheville, North Carolina, Earth Fare is one of the largest natural and organic food retailers in the country with 33 stores across the Southeast, mid-Atlantic and Midwest. Earth Fare is a leader in its industry as one of the only supermarket retailers to ban high-fructose corn syrup, artificial fats and trans-fats, artificial colors, flavors and preservatives, as well as antibiotics and synthetic growth hormones in fresh meats and dairy. Earth Fare has differentiated itself with the strongest ingredient standard in the industry and its commitment to its mission: to connect communities and improve lives through food.
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