Coffee, pastry and dessert lovers around Asheville will have a new option for their morning cravings beginning next year. A new coffee and dessert restaurant, Sugar Shack Donuts, is planning to move into 760 Biltmore Avenue just below the Kenilworth neighborhood, according to the company’s Facebook page.
Voted as one of the “Top Ten Tastiest Donuts in America” by USA Today readers and “Best Small Business” by Richmond Magazine, Sugar Shack has come a long way since opening its first location in 2013 in Richmond, Virginia. The dessert franchise now boasts several locations around its home state and is expanding southward to bring Asheville residents its brand of hand-rolled, hand-cut small batch doughnuts.
“Each Sugar Shack has its own unique story setting it apart from the competition,” says the company on its website. “First and foremost, each shop is locally owned and operated.” The company notes that having a local operator for each location “ensures a more direct involvement with the neighboring community” and encourages the use of ingredients and products specific to each locality, including locally-sourced milk, teas, herbs and produce.
Sugar Shack also emphasizes the artisanal aspect of their craft, eschewing “large, automated baking systems found in many of the major chains” and frozen ingredients to focus on freshness. “You’ll never find an Apple Fritter with anything less than a freshly peeled Granny Smith Apple,” Sugar Shack’s website claims, “nor will you find a Strawberry Glazed Donut made with frozen berries.”
The company offers a variety of flavored doughnuts, ranging from “Bacon Maple” to “Red Velvet” and “Sea Salt Caramel.” It has also partnered with Baltimore, Maryland-based Zeke’s Coffee to provide each Sugar Shack location with a variety of blends. Beverage offerings include several variations on coffee and espressos, in addition to specialty drinks such as Cuban-style lattes and house brews.
According to Sugar Shack Asheville’s Facebook page, created over this past weekend, the company is aiming to open its doors in early 2016 and will begin hiring employees a month before opening. Ashevillians interested in the opening process, employment opportunities or in tantalizing themselves through the fall and winter months can follow along on twitter at @biltmoredonuts, visit their Facebook page or check out sugarshackdonuts.com for updates and more details.
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