New video from Convention & Visitors Bureau highlights Asheville’s “brand promise”

Press release from the Asheville Convention & Visitors Bureau:

[We wanted to] share with you the latest project from the Asheville Convention & Visitors Bureau.  This week, we are rolling out a new video that showcases the destination “brand promise.”  Using a simple black background, the video uses a creative, light-hearted approach to share the Asheville brand promise for life-enriching through the voices of our inspiring tourism community.  It highlights a key core value and the heart of the destination – the warm and friendly nature of the people who visitors connect with every day.

We were particularly pleased to join forces with local filmmaker and documentary producer Erin Derham on this project. It is the first of what will be a two-part video series. As you know, Erin was the producer of the award-winning Buskin’ Blues documentary, the Asheville Urban Trail film, and most recently, a film that tells the story of Julian Price’s impact in Asheville.  You are probably familiar with some of our previous videos which highlighted our epic scenic landscapes, vibrant culture and rich visitor assets.  With this collaboration, we speak directly to our visitors and set the stage for phase two of the project, a new Spirit of Asheville video that will share some of the personal stories that capture the unique essence of our destination.

You can see the new video on the home page of


About Virginia Daffron
Managing editor, lover of mountains, native of WNC. Follow me @virginiadaffron

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