Clips Beer & Film Tour releases 2014 attendance figures

Photo by Kat McReynolds

According to a press release, New Belgium’s 21-city Clips Beer & Film Tour raised some $139,524 for charities across the nation and drew more than 20,000 guests. The outdoor film and beer-tasting event, which stopped in Asheville on Friday, Sept. 5, raised $5,717 locally with attendance by approximately 1,400 individuals. Asheville’s average waste diversion rate was 77 percent, falling just below the aggregate average of 80 percent. The table below compares these figures from 2012 to present.

Figures compiled from New Belgium press releases
Figures compiled from New Belgium press releases

“The rain and occasional lightning just before and at the start of Clips that night had an impact on fundraising efforts,” said Susanne Hackett, community relations specialist for New Belgium in Asheville. “The rain delay gave people less time to purchase beer and raffle tickets to support Asheville On Bikes. All in all, we were impressed with the number of Ashevilleans who came out to take it all in despite the elements.”

New Belgium’s beer tents were also organized differently this year, which may have had an impact on beer sales. In 2013, attendees queued in about a dozen lines, each leading to a separate beer tent. In 2014, organizers consolidated the service process to include one main beer line and an auxiliary line for sour beer.

Film submissions for the 2015 tour open in January.

Click here for the original story that Xpress ran highlighting Clips Beer & Film Tour on Sept. 1.


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

4 thoughts on “Clips Beer & Film Tour releases 2014 attendance figures

  1. Jonathan Wainscott

    Asheville on Bikes is a charity cause? Thank you New Belgium for helping Mike on a Bike with a grand total of $5,717. Hey, love the new bike lane up Haywood Road, but motor vehickals are still following the old center line in the road, thereby wasting about three feet of space in the MIDDLE of the road. Well done folks. Of course Mike on a Bike can’t criticize the effort now can he?

  2. Jonathan Wainscott

    As winter sets in, and all but the hardcore sprocket jocks start putting away their bikes for the season, New Belgium goes all Kardashian with a $5K donation to Mike on a Bike. Yeah, to hell with Meals on Wheels or Eblen Charities!
    What do we want?!
    When do we want them?!

  3. It’s great to be working with New Belgium Brewery and so many other local organizations and businesses to advance our transportation options. On Tuesday, Dec. 15 Greenlife and Whole Foods donates 5% of all sales to Asheville on Bikes at both locations. Let’s work together and roll forward.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.