According to a press release, New Belgium’s 21-city Clips Beer & Film Tour raised some $139,524 for charities across the nation and drew more than 20,000 guests. The outdoor film and beer-tasting event, which stopped in Asheville on Friday, Sept. 5, raised $5,717 locally with attendance by approximately 1,400 individuals. Asheville’s average waste diversion rate was 77 percent, falling just below the aggregate average of 80 percent. The table below compares these figures from 2012 to present.
“The rain and occasional lightning just before and at the start of Clips that night had an impact on fundraising efforts,” said Susanne Hackett, community relations specialist for New Belgium in Asheville. “The rain delay gave people less time to purchase beer and raffle tickets to support Asheville On Bikes. All in all, we were impressed with the number of Ashevilleans who came out to take it all in despite the elements.”
New Belgium’s beer tents were also organized differently this year, which may have had an impact on beer sales. In 2013, attendees queued in about a dozen lines, each leading to a separate beer tent. In 2014, organizers consolidated the service process to include one main beer line and an auxiliary line for sour beer.
Film submissions for the 2015 tour open in January.
Click here for the original story that Xpress ran highlighting Clips Beer & Film Tour on Sept. 1.