A perkier taste

The now 30-year-old Malaprop’s Bookstore and Café has introduced a new roaster for a new decade. After many years of serving Waynesville-based Smoky Mountain Roasters, the café welcomes Mountain Air Roasting, an Asheville-based company with a lofty, if considerate motto: “It is our our mission to give you the best cup of coffee you’ve ever had, every morning.”

“It’s owned and single-handedly operated by Marshall Hance,” says café manager Hannah Campbell. “I have a lot of admiration for what he does. He just decided to be a roaster, and started his own roastery … and he’s already got some big accounts,” including Waking Life Espresso at 976 Haywood Road.

The café has been serving Mountain Air espresso for about a year, a switch she says was warmly received. “We really appreciated Smoky Mountain Roasters,” she says. “We’d been with them for more than a decade and had a lot of loyal customers, especially for the flavored coffees.”

The artisanal, rustic qualities of Hance’s coffee seems to fit the changing tastes of downtown’s ever-more discerning clientele. “He tries to roast as little as possible so that he can really let the coffee tastes come out,” Campbell says.

The variety of brews is as simple as it is archetypal: “We’re going to always have a light and dark roast — and a decaf,” Campbell says. “And we’ve got all-new machines — [they] just produce a way better coffee.”

Those machines currently offer Black Mountain Dark Roast, “which has cocoa and caramel notes with a soft acidity,” according to Campbell. And on the lighter side, Triunfo Verde, which “has vanilla, marshmallow and chocolate notes. It’s a perkier taste.” Prices have not changed, Campbell says.

Malaprop’s Bookstore and Café is located at 55 Haywood St. http://malaprop’s.com. For more about Mountain Air, visit http://www.mtnairroasting.com.


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

One thought on “A perkier taste

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.