The now 30-year-old Malaprop’s Bookstore and Café has introduced a new roaster for a new decade. After many years of serving Waynesville-based Smoky Mountain Roasters, the café welcomes Mountain Air Roasting, an Asheville-based company with a lofty, if considerate motto: “It is our our mission to give you the best cup of coffee you’ve ever had, every morning.”