Grape expectations: The changing face of WNC wine

SEVEN-YEAR CRUSH: Karen Parker-Binns and Bob Binns moved to the Tryon area seven years ago to open Parker-Binns Vineyard and Winery. "Since we came here in 2008, I can see a vast difference in the quality of the wine," says Karen of the local industry's growth. Photo by Pat Barcas

Ever since the colonization of our country, the area encompassing North Carolina has been a haven for winemaking. No less a figure than Sir Walter Raleigh declared that the region would become revered for its wines. He was referring in particular to the fruit of the Mother Vine, a monster growth of scuppernongs on Roanoke Island. And while New York’s Brotherhood Winery, opened in 1839, is often touted as the nation’s first, one Sidney Weller had been making wine for four years before Brotherhood’s first bottling, at his Brinkleyville, N.C., vineyard.

That said, North Carolina’s wine fortunes have fluctuated over the years. Especially after the long stretch of Prohibition, what had once been the nation’s leading manufacturer of wine faded from the forefront of the industry. In 1976, Duplin Winery in the far eastern part of the state began production of scuppernongs and muscadines, making it North Carolina’s oldest existing winery — a shocking fact in a region that arguably founded the country’s wine production.

Duplin’s products are often cloyingly sweet and have helped North Carolina develop a reputation for producing primarily sugary wines. When the company started, white zinfandel was just being introduced to the market by Sutter Home, opening the doors of wine sales to an entirely new market. Rather than producing balanced, dry wines, Duplin stepped into a budding trend and began spiking their crushes with additive sugars, redefining the state’s role in the wine world along the way.

Since then, the state’s wine scene has expanded dramatically. For example, Biltmore Wines launched in 1985, producing European-style Vitis vinifera grapes like merlot, chardonnay and cabernet sauvignon, instead of the indigenous Vitis rotundifolia vines of muscadine and scuppernong. Biltmore’s massive investment spurred major entrepreneurs to start turning former tobacco farms into wineries. In the last 20 years, the state has seen a winery boom: Now, 129 vineyards and wine producers are registered with the North Carolina Department of Agriculture.

But the wine business has proved, for many, to be an arduous and uncertain one. It’s costly, labor-intensive and fickle. Of all the common alcoholic beverages, wine is the most difficult to produce, given the intricacies of the necessary agricultural and fermentation conditions. Corn and grains are durable crops, and hops can endure a rough season, but grapes are a persnickety product, with each varietal requiring different planting and harvesting times, and all being susceptible to frostbite.

Add to that the meager yields of juice, the ludicrous cost of crushers, wine presses and fermentation tanks, the $1,000 barrels that can only be used a couple of times and the fragile fermentation process — all in a field where one can’t even begin to compete with the cost effectiveness of a year-round producer like those in California — and it seems a pursuit that only those cut out for a serious challenge can tackle.

Building a legacy

Just outside Tryon, in Mill Spring, sits Parker-Binns Vineyard and Winery. Wind down the gravel driveway lined with picturesque Yoshino cherry trees on any given summer day, and you are bound to see blossoming white flowers framing a landscape of acres and acres of rolling hills filled with plump grapes. Lulu, the winery’s dog, might be lying in the sunlight just under the stone arches of the tasting room’s garden, which might well be bursting with colorful bloomage. But right now, it’s January, and the trees are naked hands with spindly bare fingers. The vines hang on their braces like scarecrows, with arms outstretched, as chickens cluck in the distance.

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THE GOOD LIFE: “The beauty of being in a business, particularly when you get older, is that it makes you feel alive. … Making wine is a simple life with hard work, but it’s very enjoyable,” says Bob Binns. Photo by Pat Barcas

“I think North Carolina wines are improving,” says Bob Binns. He and his wife, Karen Parker-Binns, moved here from Florida to open Parker-Binns seven years ago. “Since we came here in 2008, I can see a vast difference in the quality of the wine.”

“All we really intended to do was grow grapes in the summer and go back to Florida in the winter,” says Karen. Initially they were negotiating to sell grapes to the Biltmore Estate, but when the recession hit in 2008, Biltmore stopped buying grapes from outside sources, and the couple decided that rather than take a loss on the harvest, they could make the wine themselves.

“When I called the Biltmore, they said, ‘We’re not taking on anymore new growers now.'” Bob adds: “And I thought, holy geez, what are we going to do with all these grapes? And that’s when we started making our own wine.”

As has been the trend in the area since the ’90s, Parker-Binns focuses on traditional, European Vitis vinifera grapes, a direct retreat from the sugar-laced wines that have come to dominate the state. The winery grows chardonnay, merlot, cabernet sauvignon, cabernet franc, muscat, petit manseng  and chambourcin.

“I’m very particular about the grapes I grow,” says Karen. “Some people think I’m anal, but I think that wine is made in the vineyard. And you’ve got to grow the cleanest, best fruit that you can grow, because that is what your wine is going to be. I’m very much a minimalist in the winery. I try to do the minimum of tampering with the grapes. I add the yeast, I get out of the way and I let the wine make itself.” In fact, Parker-Binns’ blackberry wine is the only one they make that contains any added sugars.

The wines reflect Karen’s dedication. The rosé is made of cabernet sauvignon and is a rich pink color, tasting of fresh strawberries and lemon zest. It is crisp, ripe and complex, more so than any other local rosé I’ve tried.

The cabernet has a rusty red coloration with a thick watermark for such a young age. There is a distinct note of chocolate in the nose, and its palate is slick and viscous, like a classic Bordeaux and not weighty like a lot of California reds. It’s high in acid, but softened by a light sizzle of tannins across the sides of your tongue. At under $20, it’s a pretty remarkable wine. There is, however, an unmistakable flavor found in most North Carolina wines: a mineral quality with a slight sour at the tail, the telltale flavor of the foothills terroir.

“We were in the bar and restaurant business for a long time, and then we went into the tree-farming business,” Karen recounts. “I’ve been into wine for a long time,” Bob adds, “so it wasn’t much of a stretch to go from farming to making wine.”

Well into his 80s, and despite what appears to be boundless energy, Bob finds himself keenly aware of his growing limitations. “We’re getting older and we realize we need new blood,” he says. “So now our daughter and son-in-law have come into the business.” They never planned on it, but both Bob and Karen seem to think it is inevitable that the addition of such young energy is bound to cause the small-production winery to expand its operations.

A trend in North Carolina wine is that it is usually made by people who really like to work. If it isn’t someone who already has another successful business opening a winery, it is often someone who was bored with corporate life. Or, more commonly, someone who has retired and can’t stand the thought of not working.

“The beauty of being in a business, particularly when you get older, is that it makes you feel alive,” says Bob. “Most people, when they retire, they get out of the flow of life. The flow of life is that you have to get up every morning and go make a living. … Making wine is a simple life with hard work, but it’s very enjoyable.”

Out with the old

The hardest fight facing the state’s wine surge seems to stem from the roots, from the environment itself. “I think North Carolina is still struggling to find the grape that we absolutely should be growing,” Karen says. “You can make that same bottle of wine year after year in California, because they don’t have the kind of weather we do. We get a box of chocolates here — we never know what we’re going to get until it hits us.”

“It’s really hard to grow the vinifera grapes around here,” says Samantha Biggers. She and her husband, Matt, have just planted their first vines for their new venture, Morning Star Vineyards, in the Dutch Cove community just outside Canton. “They just aren’t very cold-hardy, and if it gets down to negative-5 degrees, you’re going to lose them. You may not see that happen very often, but even if it happens every five years, you lose your grape vines and you have to start all over.”

The Biggerses are young, in their 30s. After inheriting a significant swath of land from her grandfather, a former bootlegger, Samantha decided to follow in his steps and use the land to produce local hooch, with the intent of giving her dry county its first local winery. But unlike most regional winemakers, the Biggerses intend to use local varietals like Catawba and Concord grapes to make rustic, dry wines. Having just planted their first vines in 2013, they are still years away from their first real crush. But that hasn’t stopped them from aggressively pursuing a distinct vision for their winery.

“Part of the problem is that we don’t have a sense of place here,” Samantha says. “People go to Italy or they go to France, and they see the wineries, and they want to do that. But we’re not Italy or France. People come here because they want to see Appalachia, they want to see our history and our people.”

A family affair

“There  is nothing about this that is easy, but it has certainly been something that has been enjoyable,” says Jeff Frisbee. He and his wife ventured into viticulture after Jeff was laid off for the second time from a technology-sales position. “I was tired of being a line-item expense that could be taken out that easily,” he says.

So he rooted down in a business of his own, turning his family’s struggling cattle and tobacco farm into Addison Farms Vineyard in Leicester. “We wanted to do something that would preserve the family farm,” he says, “and we were looking for something that had the potential to make a living. Now, we are not there yet, but we’re getting closer.”

Addison Farms Vineyard’s first vines were planted in 2009 by Frisbee and his father, who set just an acre of grapes. He spent his time on unemployment laboring in the vineyard, preparing himself for his entrepreneurial future while taking viticulture classes at Surry Community College. In 2010, they did their first crush, with fruit bought from other growers within the area. By 2011, they were pressing their own grapes and expanding the winery. The vineyard currently encompasses 7 acres, yielding 50-60 percent of the needed harvest.

ROOTING DOWN: Jeff Frisbee turned his family's struggling cattle and tobacco farm in Leicester into Addison Farms Vineyard in 2009 after being laid off for a second time from his technology-sales job. Photo by Pat Barcas
ROOTING DOWN: Jeff Frisbee turned his family’s struggling cattle and tobacco farm in Leicester into Addison Farms Vineyard in 2009 after being laid off for a second time from his technology-sales job. Photo by Pat Barcas

“I expect that it will go on like that forever,” Frisbee says. “We’ll always grow some of our fruit and we’ll buy some of it.”

Buying grapes is not uncommon in the wine world. For hundreds of years in France, négociants have been farming and selling grapes to winemakers. For many operations, that is both a good thing and a bad one. A négociant will never grow the grapes the way you would, however, it does free some time for the winemaker to focus on making the wine and tending to other aspects of the brand, or in the Frisbees’ case, work their day jobs. Jeff still works in technology sales and enterprise communications, and his wife is an art director for a motion-graphics business in Atlanta.

“We’re finally home,” says Jeff, “I’m working a project with my folks, and I’ve spent more time with them in the last four years than I had in the 20 years prior to that. It’s just nice to be home.”

For many consumers, the main critique of North Carolina wines is that they aren’t up to par with the wines of Italy, Spain or France. For others, it is a matter of price disparity. Yet those same people will pay upward of $20 for a six-pack of locally made craft beer that features mail-ordered hops without batting an eye.

True, North Carolina wine might never compare to the sour grapes of the black-slated Priorate, and we will never hold a candle to the white rocks and extinct river bed of the Châteauneuf-du-Pape, but then again, nobody here seems to be trying to do that. For winemakers here, it is about making a living they can feel proud of. It’s about continuing a legacy of farming in their family and on their family’s land, or seeing the sun set on their lives while working a job that makes them feel dignified and honorable. And it’s about welcoming guests from all over to lean back on the patio and sip a glass of wine, made by the hands of your host and from the land on which you sit.

“I am happy that we are a small boutique winery, because I like every step of the process now,” says Karen Parker-Binns. “I can really appreciate a bottle of wine so much better now because I know every single step that went into it. From clearing the land to planting the grapes to harvesting, pulling the leaves off, all the way to the crush. Everything. Every bottle of wine has a story.”


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About Jonathan Ammons
Native Asheville writer, eater, drinker, bartender and musician. Proprietor of Follow me @jonathanammons

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7 thoughts on “Grape expectations: The changing face of WNC wine

  1. Bruce Heckelman

    What makes Parker-Binns special is the people involved. Bob and Karen are welcoming and have a zest for life that is expressed every day they are open for “business”. This is not only a winery but also a special personality of warm, humorous and happy people and you’re welcomed into the “family” very quickly. Karen also has a special quality that is often unnoticed until you drink her wines. She has a wonderful palate and knows when to let the grapes speak for themselves. That’s why her wines stand out among many of the other vineyards in the area. Each Sunday Bob and family make pizzas for their guests. For a picnic rich in camaraderie, good wine and good pizza, make a point of saying hello to Bob and Karen, Kelly and Steve. You’ll be made welcome within minutes!

  2. Mitch Russell

    Haven’t been to any of the wineries mentioned, but have had Burntshirt in Henderson Co. and they are producing some tasty wines. A little further east of Asheville near Lake James is South Creek to which I’ve been visiting for over five years and their wines are superb. Further east in the Swan Valley, north of Statesville, is Raffaldini, a winery growing and utilizing Italian grapes that is outstanding. If you’re into wine I’d suggest to find wineries in WNC and throughout the state.

  3. Deborah Halpern

    This is a fantastic article for anyone that loves WNC and wine! Not only does NC have almost 130 wineries, we are also the 9th most popular destination in the country for wine tourism. If you haven’t checked out NC wine country yet, you are in for a treat! There is more info about NC wine country and wines at We hope everyone drinks local and makes 2015 the year you discover NC Wine.

  4. We are years from a commercial crush but anyone that wants to see more about Morning Star Vineyards and our story can view photos and such via my Facebook profile. I would be happy to answer any questions about cold hardy and disease resistant grapes that anyone might have. In the Spring we are planting a half acre each of Leon Millot and Steuben as well as some Arandell and Marquette. The molds and mildews are a big part of what makes growing traditional European varities so difficult. Many people are suprised when they taste just how good a wine can be that comes from the hybrid grapes. For those that do not use Facebook or prefer email, I can also be reached at I will answer any inquiries as quickly as I can. This is an exciting time to be growing grapes!

  5. Murray Catton

    This was an awesome article. Our small group of 5 have been visiting NC wineries for 5 years. We have seen a great improvement over that time period in the product and it is going in an exciting direction. It is unfortunate that the Department of Agriculture cannot keep up with whatever department issues the licences. The website mentioned above has several wineries that are closed on it and there are many missing, so if you use it, I recommend contacting the establishment before you go. We have been to 153 NC wineries some of which are are now closed. There are also 4 meaderies, 6 cideries and 2 sake producers in NC that operate under the same license. Not all the winery’s grow their own grapes and not all of them use grapes from NC but all make their own product. This has been a great adventure for us in seeing our great state and visiting all of these wonderful places and speaking with these artists. We still have 22 known producers in the state left to go and I am sure by the time we get to them there will be more to see. From riding the ferry out to Knott’s Island to visit Martin’s Vineyard to the absolute southwest corner of the state to visit Nottely Wine we have so much enjoyed this pastime. If anyone is interested, you can visit our facebook page North Carolina Wineries.
    We only recently started this and have also started a blog to help others recognize this important industry in the state.

  6. Kenneth Martin

    This was a very interesting article. My wife and I have tried growing grapes with some issues in the Piedmont section of North Carolina. We have a few chardonel vines but at this point I am not sure if they will make it. I might add that our county, Anson, has its first winery. Our friend, Elizabeth Schafer, moved to the area from New Jersey and has started the South Medley Winery in Wadesboro, NC. She has quite a variety. Our favorite cabernet is Protective Covenants. The winery is small but very unique.

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