Conscious Party: All the pretty faces

Image courtesy of Pretty Faces

WHAT: Pretty Faces: The Story of a Skier Girl benefit screening

WHEN: Thursday, Jan. 8, 6 p.m.

WHERE: The Millroom, 66 Asheland Ave., Asheville

WHY: Pretty Faces, a film celebrating women who thrive in the snow, originated with professional big-mountain skier and SheJumps co-founder Lynsey Dyer, whose objective was to give women and girls, young and old, a source of inspiration.

“I wanted to give young girls something positive to look up to … that also shows the elegance, grace, community and style that is unique to women in the mountains,” says Dyer in a press release. That sentiment is echoed by North Carolina SheJumps ambassador Cat Wile: “I wanted to find other women who wanted to do outdoorsy things in a charitable way. When I saw that there were no Pretty Faces screenings in the Southeast, I reached out to [SheJumps] to put one on. It’s important to get girls active in the outdoors,” Wile says.

The fundraiser event will feature a raffle, with prizes ranging from Asheville Brewery Tours passes to gear and gift certificates from Eagles Nest Outfitters, Mountain Khakis and Patagonia to a season’s worth of board or ski tuning from Asheville Adventure Rentals. Beer and food will also be available for sale from Asheville Brewing Co.

Each attendee will receive a free mid-week ski pass from Cataloochee Ski Area, one of the primary event sponsors along with Prestige Subaru and Diamond Brand Outdoors. Funds raised will benefit SheJumps and Girls on the Run of Western North Carolina, with funds used to support each nonprofit’s operational costs.

Tickets to Pretty Faces are available for $12 in advance at or $15 at the door. For more information, email — Michael McDonald


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About Michael McDonald
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