As part of ongoing efforts better interface with and represent our community, Xpress has created two new positions and rearranged the management of our Advertising Department this week: James Fisher has stepped up to become our director of business development; Marissa Williams takes over as advertising manager; and John Varner becomes supplements ad manager.
James Fisher — who has been the Xpress ad director for four years (and joined the Xpress ad sales team shortly after its inception in 1994) — says, “I will be working on three fronts: regional/national sales; community involvement, which includes consolidating all trades and sponsorships and growing new ones; and identifying community events that Xpress will sponsor or cosponsor. Essentially, I will be taking some of the things I have done for years here to another level.”
And as Fisher steps into his new role, Marissa Williams, who until now has been Web marketing manager, becomes manager of the Advertising Department. John Varner moves to a new position too: supplements ad manager, charged with overseeing ad sales of Xpress’ numerous supplements, both in-paper and standalone.
Publisher Jeff Fobes remarks, “These are key changes that I believe put Xpress in a strategic position to build its leadership roles in reporting on and interacting with Asheville’s increasingly dynamic and creative community.”