Mountain Xpress feels economic pinch

Mountain Xpress employees will see an across-the-board cut in pay of between 5 and 10 percent effective Jan. 1, owner and publisher Jeff Fobes announced Friday.

The Asheville-based newsweekly has seen a recent decline in classified and retail advertising, Fobes said. The corresponding decline in revenue, which is likely to extend into 2009, has forced the Xpress to look at a variety of cost-cutting measures, he said.

“Our strategy is to share the pain, so we’re instituting a company-wide pay cut,” Fobes said. “Everyone feels the pain; everyone should have input into what must be an evolving response to the economy.”

The national economy, hit hard by a mortgage crisis and a credit crunch, has exacerbated pressures felt by newspapers struggling to find successful new business models on the Internet. Newspaper companies across the U.S. have laid off thousands of workers, scaled back print editions and scrambled to deal with sharp drops in advertising revenues this year.

The 14-year-old Xpress circulates 29,000 free copies in and around Asheville and employs 38 people. The newspaper produces popular local guides, such as the Green Building Directory and Asheville Eats & Drinks, and is online at Earlier this year, the Xpress announced that it would keep its retail advertising rates unchanged for the third year in a row.

Fobes said he was optimistic about the newspaper’s future.

“We have a strong team at Xpress, and I think this challenge is about to make us stronger,” Fobes said.

“Because of our local focus, I believe, we’re integral to the evolution and growth of the Asheville area. The plan is to stay that way — promoting the local dialogue and helping local merchants get the word out about the unique and creative things they’re doing.”



Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

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4 thoughts on “Mountain Xpress feels economic pinch

  1. zen

    I’m sorry to hear this, but i think you are wisely spreading the hit across the board rather than to try and tighten the belt by losing people – this pinches the lower end workers by forcing them to do the work that normally was done by others along with their regular job… This way everybody is pretty much equally affected.

  2. Thank you Jeff & everyone who works at the Mountain Xpress. Asheville could not, would not exist in any delightful manner without the services you provide. With any luck, I hope this national economic recession can prove to local business & customers that if you support the community the community will support you.

    Sorry to hear of the all-around media cuts, but I am glad to hear you all are sticking together like a team. That’s some all for one spirit right there. Kudos to you all and here’s to looking on the bright side of 2009.

  3. The fact that Mountain Xpress is reporting its own cuts speaks volumes about the publication. Best of luck to you all, and here’s hoping that ’09 brings great success. You’re already on the right track with the redesign.

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