From Asheville Watchdog: What are the odds of a casino in Asheville?

Harrah's Cherokee casino
CASINO ROYALE: Casinos, like this one in Cherokee, are currently only allowed on tribal lands in North Carolina. Photo by Zane Meyer-Thornton, courtesy of Asheville Watchdog

By Sally Kestin and Zane Meyer-Thornton, Asheville Watchdog

North Carolina can support as many as nine Las Vegas-style casinos with gambling throughout the state, including one in the Asheville area, according to a report commissioned by the General Assembly.

The new casinos would be in addition to the three already operating on tribal lands, an independent consultant, Spectrum Gaming Group, told lawmakers in a 2020 report that received little attention outside Raleigh.

Last year, online sports betting was the only gambling proposal to gain serious traction in the General Assembly, passing in the Senate but failing in the House by just three votes.

But the sports betting proposal is expected to resurface in the legislative session that started Jan. 25, and if it passes, other forms of statewide gambling could follow, legislators told Asheville Watchdog. According to the Spectrum report, those options could include video gaming machines in bars and authorized locations, as well as online lottery and casino gaming.

Asheville casino could generate $113M

Spectrum projected the Asheville casino, if approved, could support 992 slot machines and 34 tables and generate $113 million a year.

“I think that if sports betting passes that there’ll be an effort to go to the next step,” said former Rep. John Ager, a Buncombe Democrat who stepped down in 2022 after four terms in the House. “I just can’t imagine North Carolina allowing nine casinos, but you know, these kinds of things have a life to them, and when you win a couple of preliminary rounds, maybe you could get there.”

State Rep. Sarah Crawford, a Democrat representing Wake County who co-sponsored the sports betting bill while in the Senate, said, “I’m not sure if I’m ready to call [online betting] a gateway, but I think it definitely can help open up the conversations for other types of sports gaming.”

State Sen. Julie Mayfield, a Buncombe Democrat, speculated that Asheville would “not welcome” a casino.

“When you think of Asheville, you think of food, music, the environment, local art, downtown Art Deco, the river,” Mayfield said. “Gambling never comes into it. Never, ever.”

“I guarantee you,” Mayfield said, “the tribes would fight that tooth and nail.”

Casinos support tribal economies

Cherokee Indian Hospital
HEALTHY PROFITS: Gambling revenue supported construction of a 150,000-square-foot hospital in 2015. Photo by Zane Meyer-Thornton, courtesy of Asheville Watchdog

Casino gambling is currently allowed in North Carolina only on tribal lands. The Eastern Band of Cherokee Indians opened Harrah’s Cherokee Casino Resort in 1997, about an hour’s drive west of Asheville, and in 2015 added the smaller Harrah’s Cherokee Valley River in Murphy.

In 2021, the Catawba Nation opened the Catawba Two Kings Casino in Kings Mountain, west of Charlotte.

The tribes have pacts with North Carolina that require them to pay 6% of their gaming revenues to the state.

The casino in Cherokee has a hotel with more than 1,100 rooms, the largest in the state, and the casino is one of the highest grossing in the country, according to the Spectrum report.

Tribes typically do not disclose their gaming revenue, but Spectrum estimated that the two Cherokee casinos generated net revenue of about $900 million per year.

Gambling revenue has helped the Cherokee build schools, nursing homes and hospitals, and a portion of the revenue goes directly to tribal members through biannual payments.

Tribal member David Smith has owned Bearmeat’s Indian Den in Cherokee for more than 30 years. Before gambling, “it was just, do what you can with what you got,” he said. “In the wintertime it was so bad that I closed up for a month or two, January and February, because there wasn’t nobody traveling through.”

But “with casinos here, it has helped everything and everybody,” Smith said.

David Smith at Bearmeat's Indian Den
ECONOMIC BOOST: David Smith points out new merchandise to Paula Many Nelson, his cousin and one of many local artists he showcases at Bearmeat’s Indian Den. Photo by Zane Meyer-Thornton, courtesy of Asheville Watchdog

The biannual payments to tribal members 18 and older — the checks for one six-month period in 2021 totalled $8,840 per person — provide financial security that did not exist before casinos, Smith said.

“It’ll put you ahead,” he said. “You won’t have to worry about where your next payment’s going to be on your car, your next payment’s going to be on your TV or house or anything else. That helps us a lot.”

Principal Chief Richard Sneed and other Cherokee government officials did not respond to requests for comment from Asheville Watchdog on the possibility of North Carolina legalizing casinos statewide.

“If that did come to pass,” Smith said, “it would hurt. But you can bet your bottom dollar that the tribe will be on top of that and make sure if possible that doesn’t happen.”

‘100% about the money’

The legislative battle to win support for online sports betting in North Carolina offers a glimpse into the high stakes of legalized gambling.

The wagering bill that almost passed last year would have authorized online and mobile betting for adults on professional and college sports, video game tournaments and amateur sports, although the House eliminated amateur and college sports at the last minute in June.

A 2018 U.S. Supreme Court ruling allowed states to legalize and regulate sports betting. More than 30 states plus the District of Columbia have since done so, including two of North Carolina’s neighbors, Virginia and Tennessee.

“We can join the tide or we can wait and let it go,” Rep. Wesley Harris, a Democrat from Mecklenburg, said during a June 2022 debate on the North Carolina House floor.

Proponents, including Rep. Crawford, say illegal betting is already occurring in North Carolina in the amount of $1.7 billion a year. “We are leaving just a ton of money on the table,” Crawford told Asheville Watchdog.

Cherokee tribal flag
SEAL OF APPROVAL: The Eastern Band of Cherokee Indians operates casinos through a compact with North Carolina under oversight by the National Indian Gaming Commission, which began after the Indian Gaming Regulatory Act was passed in 1988. Photo by Zane Meyer-Thornton, courtesy of Asheville Watchdog

Opponents cite statistics on gambling addiction and stories of families split apart and financially ruined by gambling debts. According to the National Council on Problem Gambling, “The rate of gambling problems among sports bettors is at least twice as high as among gamblers in general. When sports gambling is conducted online, the rate of problems is even higher.”

In the House debate, some lawmakers described sports betting companies as predatory, hooking new betters with the lure of free wagers.

Former Rep. Ager initially supported the bill for the tax revenue it would generate but became persuaded of the harm it could bring and “how difficult it is for anybody to really make any money except the sports betting companies.”

“I didn’t really appreciate the amount of advertising they do,” Ager told Asheville Watchdog. “Then I got worried about, gosh, people are just putting this stuff on their credit cards, and how they’re going to pay for it.”

Sen. Mayfield said sports betting is “just about people with a lot of money making a lot more money to no societal benefit … It is 100% about the money.”

‘Inundated with lobbyists’

Lobbyists for the gaming industry were “all over the place” leading up to the votes on online wagering, Ager said.

Sports betting giants FanDuel Group and DraftKings Inc. each had registered lobbyists — two in 2022, and seven in 2021, according to North Carolina’s lobbyist directory. Those lobbyists also represented big-name companies in the gambling industry, including BetMGM LLC and Bally’s Corp., owner of 14 casinos in 10 states.

“I don’t think there’s been a day that the sports betting lobbyists haven’t been coming to our offices talking to us about this bill,” Rep. Harris said during the June House debate.

Rep. Deb Butler, a Democrat from New Hanover, said in the debate, “We’ve been inundated with lobbyists.”

Political machinations

Gambling makes strange bedfellows in North Carolina politics. Sports betting drew support and opposition from members of both parties.

Senate Bill 688 passed the Senate in August 2021 by a vote of 26 to 19. The House voted twice on June 22, 2022, passing one version, SB 38, by a 51 to 50 vote, but less than a half hour later killing SB 688 by a 52-49 vote.

“The feelings about it are mixed on both sides of the aisle,” Ager said. “It’s a peculiarly nonpartisan kind of bill.”

Some Republicans joined liberal Democrats in opposing online wagering.

“These are very deeply faithful people,” Mayfield said. “They don’t support the vices in our society.”

During the House debate, Rep. Larry Pittman, a Republican from Cabarrus County, referenced two of the 10 Commandments, Jesus and Judgment Day. “When I stand before Him, I’m not going to have the taint of dirty money … on my hands,” Pittman said.

Proponents of sports betting sought to win support in the House with an amendment to designate some of the tax revenue for seven universities, including UNC Asheville and historically Black colleges and universities. Each school’s athletic department would have received up to $300,000 a year.

“The reason that the Republican leadership was willing to give all that money to the HBCUs is because they thought they could pick up a lot of African-American votes, which they did,” Ager said.

The leaders also needed some of the opposition to vanish. By the time of the House vote on the bill, Ager said, five Republicans had left the room.

“They ‘went to the bathroom,’” Ager said. “They didn’t vote at all.”

Ager may have been one of the swing votes. After initially supporting the bill, he changed his mind and voted against it.

Ager said a gaming industry lobbyist visited him after the vote. “He said, ‘John, we just need you to go to the bathroom.’”

In the Senate, Mayfield said, Republican leaders rarely introduce proposals that require Democratic support, as sports betting did.

“If enough members of their caucus don’t support a bill, for the most part, it doesn’t go forward,” Mayfield said. “That alone … shows you how much money was behind it.”

From sports betting to casinos

Sports betting may just be the beginning of a larger attempt to legalize more gambling in North Carolina. A behind-the-scenes effort may already be under way, legislators told Asheville Watchdog.

In 2019, legislators passed SB 574 titled, “An Act to Study the Status of Sports Betting and Whether or Not to Establish a Gaming Commission.”

The bill authorized the N.C. State Lottery Commission to examine the feasibility of sports betting, as well as on-site betting at horse steeplechases, and the creation of a commission to provide oversight of gaming. Nowhere in the legislation did it mention casinos, video gaming or online lottery games.

HITTING THE JACKPOT: A table from the Spectrum report shows projected casino revenues of more than $2 billion. Graphic courtesy of Asheville Watchdog

But Spectrum Gaming, hired to conduct the study, looked at all of those forms of gambling, along with pari-mutuel horse racing.

Lottery spokesman Van Denton pointed to one line in SB 574 that he said was the basis for the types of gambling considered: “Examine gaming activities currently prohibited, gaming activities currently authorized by the State, and the feasibility of the General Assembly authorizing new gaming activities.”

The scope of the study means “somebody’s pushing” other forms of gambling, Ager said.

“They knew well that all these other things would be considered,” he said.

Denton said the Lottery Commission paid Spectrum $452,650 for the report on “current and potential new gaming activities” and three others: one on steeplechase wagering, another on sports betting and another on problem gambling services in North Carolina.

Rep. Crawford said legislators often create studies like the one exploring new forms of legalized gambling “so that the state can get some good research about is this good for North Carolina? … And it starts to get the dialogue happening, not just with the public, but in the [Capitol].”

Expanded gambling inevitable

The report on current and potential gaming estimated that illegal gambling in North Carolina, through bookmakers, online sites and gaming machines, is close to a $2 billion-a-year industry, “thus depriving the State of as much as $538 million in state gaming taxes.”

If North Carolina legalized more gambling, Spectrum projected, casinos would generate $422.6 million in taxes to the state by year three.

Casinos have become a popular revenue-generating source for many states. Before the 1990s, they were legal only in Nevada and Atlantic City, N.J. The U.S. now has more than 1,000 casinos in 42 states on Native American tribal land, on boats, in racetracks and city centers.

Spectrum determined that North Carolina could support up to nine casinos in the metropolitan statistical areas of Charlotte (three casinos), Raleigh-Durham (two), and Asheville, Wilmington, Winston-Salem and Pinehurst (one each). The Asheville MSA consists of Buncombe, Haywood, Henderson and Madison counties.

Rep. Crawford said the casino debate is “a long way away,” but several legislators told Asheville Watchdog that some form of expanded gambling in North Carolina appears inevitable.

Sports betting will most certainly come up for a vote again in 2023, and Gov. Roy Cooper has expressed support for it, the lawmakers said.

“One of the arguments you can make is that the North Carolina Lottery has made gambling, because it’s state sponsored, more legitimate in people’s eyes,” Ager said. “And so maybe it has kind of put the wind behind the sails of these other ideas of raising money through casinos.”

Asheville Watchdog is a nonprofit news team producing stories that matter to Asheville and Buncombe County. Sally Kestin is a Pulitzer Prize-winning investigative reporter. Contact her at Zane Meyer-Thornton is an award-winning videographer, photographer, and editor in Asheville. Contact him at


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7 thoughts on “From Asheville Watchdog: What are the odds of a casino in Asheville?

  1. Voirdire

    I’ve got an idea… how about another MEGA sized craft brewery… and an award winning Farm to Table casino sized cafeteria for “Beer City’s” world class destination casino? Perfect! …please let this happen! …and you know it’s going to happen eventually/ inevitably as tax revenues continue to be woefully inadequate in regard to requisite infrastructure, healthcare, education et al …just as our MAGA controlled NC legislature has purposely designed/ deigned them to be. …funny how the chickens always come home to roost.

  2. MV

    A casino (with baseball wagering and lots of food and drink options) would be awesome to have at McCormick Field. Then we could really make some money around here. Come on, TDA!

  3. Taxpayer

    Never happen. The homeless people would be all over the place panhandling the gamblers.

  4. Dave

    Last thing Asheville needs is a casino, gambling is nothing but a “parasite” type industry. The local area already has a homeless problem and adding gambling addiction to the equation will only make things worse.

  5. Shultz!

    “Asheville casino could generate $113M”.

    Give me a break. “Generate”, as if the money comes out of thin air and not the pockets of the poor looking to strike it rich, nor those addicted to the experience. Dave is right – casinos are parasites cloaked as entertainment venues, no different than Big Tobacco was back in the day. Taking money from those that have little, funneling most of it to the corporate ownership & then putting a tiny percentage back into government so it can try in vain to provide a social safety net for those that it destroyed in the first place. Gross.

  6. indy499

    Love how all the elites want to look out for others. They’re too dumb to manage their own $ and affairs, right? I just take a nice 30 minute drive up I26, get a cell signal and sports gamble in Tenn. Good day all around. Especially when I win.

  7. kw

    Yeah, but I really want live blackjack–just like other residents of ‘Ashevegas’ want beer, live music and baseball. So bring on the casino! See how stupid calling this place ‘Ashevegas’ sounds now?

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