OK, so I reviewed Mountain Xpress’ “2010 Best Of WNC,” and I have to say that, after looking at one business that swept the categories, I am concerned that your “Best of” issue is not doing the community or the visitors to Asheville justice. In fact, it is misleading!
What is the merit to "win" a Best of category? What does Xpress do to make sure that the information you are presenting to your readers is accurate? I can have my friends sit and make up e-mail addresses and have them have their friends make up e-mail addresses and vote over and over for a company or business because someone I know works there. That does not make them the “best” of anything.
Who from your company goes to these places and makes sure they are indeed the best, that their food, service, product or establishment in general meets Mountain Xpress standards for being voted the best. What are your standards for being voted “the best”?
The best is a pretty big thing to live up to. Being called the best should require more than how many people a person can get to sit at a computer and vote for your company repetitively.
— Laura Humphreys