Solving Asheville’s affordable housing crunch: The Gospel According to Jerry

Jerry Sternberg


Editor’s note: Part I of this commentary ran last month (see “An Unvarnished Look,” June 20, Xpress).

When it comes to addressing Asheville’s affordable housing problem, the wage issue is a particularly sticky wicket. A meaningful minimum wage increase would have to come from the federal or state governments, which don’t seem disposed to attack this issue anytime soon.

The serious labor shortage during our current boom has produced some wage improvement. Unfortunately, those at the lowest level in the job market haven’t benefited, because they lack the education and skills most of those jobs require.

I have no problem with the city and county mandating a living wage for municipal employees, but I’m totally against using zoning and permitting laws to force new businesses to pay a higher minimum wage, as the city’s done with some hotels. If Asheville can find a way to impose a citywide minimum wage, that’s fine, but using zoning and permitting laws to accomplish this is discriminatory and could drive away potential newcomers and the jobs they might provide.

I also have a problem with local governments using their awesome zoning power to force a builder to provide so-called “affordable rents” for all or part of a housing development. Developers normally don’t build with cash, so they’re at the mercy of lenders: Without a satisfactory revenue stream, they don’t get the financing. If the municipal authority provides tax or financial incentives, that’s a legitimate business deal, but property rights aren’t a bargaining chip governments can use to coerce developers.

Political cowardice

The city and county themselves have created many of the obstacles to solving the housing problem.

The political cowardice shown by city zoning boards and City Council has cost us thousands of units of affordable housing. A few years ago, a large proposed affordable housing project on Hendersonville Road was killed because the NIMBYs were afraid it might increase the number of pigmented residents in the neighborhood. Another project off East Chestnut Street met the same fate, despite satisfying all of the city’s criteria for workforce housing.

One bright spot has been Mountain Housing Opportunities’ affordable apartments off Merrimon Avenue. This project triggered a neighborhood firestorm; the real issue, however, wasn’t traffic or property values but bringing in more minority residents.

Another bright spot is the Campus Crest student housing near UNCA, which I helped develop. It’s provided 350 residential units while freeing up hundreds of low-rent spaces that were previously occupied by students. Despite outrageous opposition by Montford neighbors and punitive acts by City Council, this project has been an invaluable asset to both UNCA and our city. I have yet to hear any valid complaints from neighbors since either project was completed.

The next fiasco

In 2016, however, city voters approved three bond issues, one of which allocated $25 million for affordable housing. Some of that money was supposed to pay for tearing down and relocating the current city garage and replacing it with affordable housing. This is one of the worst-conceived schemes City Council has ever proposed, ranking right up with locating the “Taj Ma-Garage” there to begin with.

This bond issue reeks of political motivation. Many Council members, rightfully feeling guilty about their failure to solve the housing problem, saw this as a way to ingratiate themselves with the black community by creating housing next to The Block. But they’re comfortable locating the project here because there are no nonpigmented neighbors there to raise hell.

They obviously haven’t thought this through, however. As responsible members of the pigmented community have pointed out to me, it will simply create another ghetto.

Meanwhile, the economics don’t add up either. In the first place, the site, on a main thoroughfare near McCormick Field and adjacent to the city center, is extremely valuable, with many potential uses. I’m sure many developers would pay big bucks for the property as is.

And just as it did in the River Arts District, the city will find out the hard way that the money that was earmarked for this project is a fraction of what it will cost. It has all the makings of a full-blown financial disaster.

Much cheaper and better locations are available, if the city has the political will to stand fast against tribal opposition.

Tyrannical zoning

The county, meanwhile, has been much more politically adroit at avoiding affordable housing. Its current zoning ordinance allows only 12 housing units per acre in all zoned areas, which covers most of the properties that have infrastructure, are on major thoroughfares and are served by public transit. This, of course, has discouraged any development that might bring more pigmented students into the county schools.

As long as they can keep this ridiculous restriction in place, they’ll be able to keep affordable and, to a large extent, workforce housing out of Buncombe County. According to Pisgah Legal Services, a shocking 42 percent of all workers in the county live outside the county. That is disgraceful!

With buildable land so scarce and expensive, why aren’t we looking at innovations? If rich people can enjoy high-rise condos and apartments, why don’t we build these for working and disadvantaged people?

We once briefly experimented with providing condos for poor people out in Oakley. The Eastview Homes Condominiums failed because the project was poorly conceived, poorly administered and, more importantly, nobody really wanted it to work.

For that matter, why not create more opportunities to site mobile homes, many of which are well-built, energy-efficient and offer great ownership opportunities. They’re every bit as practical as tiny homes, which are all the rage now.

During several decades after World War II, the state of Israel absorbed huge numbers of indigent immigrants. These refugees were provided with apartments — and with every rent payment, the residents acquired a tiny economic interest in their home. After the newcomers found work and their economic situation improved, they were able to trade up to a better unit.

You can bet that these occupants took an interest in “their” property and that there was no malicious damage.

A city in crisis

It’s inconceivable to me that the business community is sitting on its hands and watching this housing Kabuki dance continue: After all, they have a very big dog in this hunt. They’re all lamenting that they can’t attract and keep enough qualified employees. Surely they understand that one of the biggest issues for city and county workers is finding an economical place to live.

Why don’t the Chamber of Commerce, the Council of Independent Business Owners, the manufacturing plant managers and human resource people, the Economic Development Coalition and the Tourism Development Authority set up a task force to find new solutions? This issue is just as important as energy sources, clean air, transportation and education, yet the bureaucrats and politicians have failed to find viable solutions. It’s time to bring in top management, bankers, developers and just plain ol’ smart business folks to brainstorm the problem and then march down to City/County Plaza and demand action.

Although some view subsidized housing as some kind of socialist handout to children of a lesser god, they’d better realize that letting this problem fester is definitely against their own financial best interest. When local workers can’t find housing they can afford and our less fortunate population — including families with children — is one rent check away from living on the street, this predicament has reached critical mass.

Asheville native Jerry Sternberg, a longtime observer of the local scene, can be reached at


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16 thoughts on “Solving Asheville’s affordable housing crunch: The Gospel According to Jerry

  1. Lulz

    LOL it ain’t the color of their skin folks. Transplants looks down on native whites and label them as trash as well. You’ve got problems because the people moving here are elitist who claim the mantle of liberal. In reality though they’ll pay more taxes to keep what they deem as lower classes away from them.

    • SmugMug

      Please. Elitism doesn’t have a single political affiliation. There are plenty of rich conservatives looking down their noses at the poor and working class.

      • luther blissett

        If you’re a young public school teacher you’re an elitist; if you earn the same amount and live in a big house your parents bought in the 60s you’re an oppressed blue-collar stiff. I think that’s how it works, anyway.

  2. cecil bothwell


    Funny how corporations used to build worker housing, and how they’ve handed off the matter to governments. One of my continuing complaints while I was on Council was that the affordable housing efforts were subsidizing housing for Walmart and Ingles workers (to name just two large employers paying low wages), while creating golden parachutes for developers.

    • luther blissett

      Paternalistic industrial capitalism meant building worker housing, but it also typically came with opposition to workplace safety rules and a defense of child labor: you get a roof over your head, but with conditions. Those days are long gone, regardless.

      It’s difficult for municipal governments to address this on their own, especially in NC where any attempt to improve the lives of low-income city residents is likely to bring down the hammer in Raleigh. The fundamental point is that real estate valuations outstrip wage growth, even accounting for the cost of loans, taxes and upkeep: most private home rentals are going to track the equivalent mortgage costs (hence the allure of STRs) and most multi-unit developments are built to be flipped on to dedicated management companies quickly.

      My main quibble with Jerry’s piece is that it can’t settle on whether affordable housing should function primarily as a roof over one’s head or an economic asset to offset stagnant wages, which is understandable given how that’s how we got here in the first place. There’s a long-standing belief in the US that rental housing is like car rentals, and that there’s no incentive for renters to take care of something they don’t own, but that’s mainly because of how renters are treated: stable, secure rentals change that equation.

      In short, you can’t address the problem within the existing market structures and pressures. The city doesn’t have the power to raise wages; the attempts to use the conditional zoning process and Trust Fund to lock in “affordable” rents from private developers have largely failed. It does have the power to acquire land, build units and set rents without having to make a quick buck. Projects like 338 Hilliard, with its 50-year lease, set a useful precedent. This isn’t really an innovation, but in the current climate it’s a novelty.

      • Lulz

        City doesn’t have to raise wages. All it needs to do is ensure illigals aren’t allowed to stay and lower them.

    • Lulz

      LOL so says the guy who opposed Walmart on Bleachery. Funny how the guy who is all about the poor was more concerned about appearances rather than a place where people can afford to shop. Never mind they paid mucho money to clean up a Superfund site.

    • Enlightened Enigma

      Cecil…and then you allowed the biggest enemy of Asheville, the Housing Authority, to continue to blight and criminalize the whole city with their federal autonomy without ever doing a damn thing
      to make them ACCOUNTABLE to the TAXPAYERS! City Council continues to avoid the need to PROTECT AVL from the ravages of WAY TOO MUCH public housing in AVL! It’s an outrage.
      Gene Bell is AVL’s biggest enemy.

  3. Lou

    Wow, do people really use the word “ghetto” these days? This guy seems a bit out of touch. In any case, the answer is to reduce money going into government administrator’s pockets and directing those funds to building nice, sensible multifamily housing that is produced via partnership with local housing organizations, like Mountain Housing. Oh wait, they do that now right?? How about more of the same? Doesn’t seem that hard people.

  4. jan kubiniec

    That explains the Reservoir Rd nightmare. In the 70’s the powers that be wanted all of Beaucatcher Mountain developed, but White Fawn Dr that accessed the reservoir went into a black neighborhood. ( A beautiful neighborhood now mostly gentrified) So they cut a road through my lot so they could come out at the hospital without passing peoples of color. My late husband being a philosopher and considered of no value at all. Who thinks this stuff up. ? As a result, Reservoir Rd is Lee Walker east and developers can’t sell the million dollar homes on top. Karma strikes again.

  5. luther blissett

    That said, if the city and county want to play by market rules, one option would be to upzone wealthy neighborhoods and encourage high-end development, then use the property tax revenues from upscale housing in explicitly redistributive and inclusionary ways. That’s harder in Asheville than more coherent municipalities (hi, Biltmore Forest!) with a larger high-wage economy (hi, Triangle!) and might upset people who currently live in expensive homes their parents bought for $200 in the 50s, but them’s the breaks.

  6. Enlightened Enigma

    Until the Housing Authority of Asheville works to mainstream the ablest dependent tenants, increase qualifications, begin to downsize and close some of their communities in AVL then they will continue to be our biggest enemy. Gene Bell, David Nash, and their Board, including Jennifer Pickering, should all be ashamed of what their operations does to Asheville daily. Other than the disabled and needy elderly , these communities could be majorly curtailed so that we can free people from these government plantations.

    • luther blissett

      It takes extra-large blinkers to read Jerry’s piece and then declare that the answer is private landlords looking to maximize their return.

  7. Brian

    Plenty of affordable housing outside Asheville. Why would anybody think they are entitled to live in a downtown urban area for pennies on the dollar? Desirable areas cost more to live in. It’s true for everywhere not just here.

    • luther blissett

      “Why would anybody think they are entitled to live in a downtown urban area for pennies on the dollar?”

      On the one hand: nobody said that, so you can stop beating that straw man.

      On the other hand, why not? Should the seniors living in the Vanderbilt and Battery Park apartments be turfed out?

      • His Royal Highness Ethelbert Frederick Pennypacker the Third

        Nicely stated, Mr. Blissett.

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