BCTDA tourism business survey results

TDA will not support additional COVID-19 relief from room tax revenues

“I think we’re failing our community if we don’t get that $3 million out there,” said Andrew Celwyn, a member of the Buncombe County Tourism Development Authority board and owner of downtown Asheville’s Herbiary retail shop, in reference to a pot of money the authority had successfully used to support tourism businesses last year.

Council considers asking state for elected school board

If Asheville City Council wants to bring any legislation before the state General Assembly this year — including the creation of an elected board for Asheville City Schools or changes to the Buncombe County Tourism Development Authority’s room tax allocation — its members need to make those decisions in the coming weeks. 

What does the future hold for the TDA?

With the area’s formerly booming tourism industry mostly on hold as COVID-19 infection rates in nearby markets remain high, the Buncombe County Tourism Development Authority faces an uncertain future. Add in a leadership transition, potential changes to the legislation that controls the distribution of local occupancy tax revenues and public hostility to the industry, and more questions than answers emerge.

Curate staff with masks

Tourism businesses patch together local, federal funds in bid for survival

Restaurants, brewers, hoteliers, tour companies and retailers were all among the 449 named Paycheck Protection Program beneficiaries with headquarters in Asheville. At least 46 of those entities also received help from the Buncombe County Tourism Development Authority to fill needs unmet by the federal loan effort.

Psychographic illustration

BCTDA seeks ‘responsib­le travelers’ in new ads

During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”