As she wrapped up her work on the AVL Greater and AVL 5×5 2025 plans in late September, we chatted with futurist Rebecca Ryan about her upcoming encore keynote address at the Asheville Area Chamber of Commerce’s WomanUP gala on Thursday, Nov. 18, what makes Asheville and Buncombe County different and how we’ll know if the area is on track to make good on the new strategies.
Part Two of the beer industry sustainability series explores the challenges and successes of new breweries entering an established, competitive market.
Local tourism operators are sensing a shift in the racial makeup of visitors to the Asheville area. Though the data don’t definitively support that conclusion — at least not yet — efforts to make Asheville a more welcoming and inclusive destination continue, as do fledgling initiatives to give minority tourism entrepreneurs a bigger piece of the industry’s pie.
Roughly 1,600 new hotel rooms have opened in Buncombe County since late 2015 — an increase of approximately 15 percent over that period — with 1,900 still planned. “Since the start of this construction cycle, we’ve been able to fully absorb a pretty enormous supply,” said Explore Asheville President and CEO Stephanie Pace Brown. “We just need to do that over again in the next three or four years.”
While reviewing recent results and planning for the coming year at its annual strategic planning retreat, the Buncombe County Tourism Development Authority also grappled with its biggest challenge — convincing locals that the tourism industry is a positive force in the region.
At the regular monthly meeting of the Buncombe County Tourism Development Authority, Convention and Visitors Bureau staff outlined HB2’s effects felt in the local tourism industry since the bill was passed on March 23.