The Tourism Product Development Fund totaled over $7.8 million as of Sept. 30.
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The Tourism Product Development Fund totaled over $7.8 million as of Sept. 30.
The TDA would spend at least $10.6 million on advertising buys, an 8% increase over its last pre-pandemic fiscal year. Just over $3 million would go toward the production of new content, with the remainder of the marketing budget spent on research.
With the area’s formerly booming tourism industry mostly on hold as COVID-19 infection rates in nearby markets remain high, the Buncombe County Tourism Development Authority faces an uncertain future. Add in a leadership transition, potential changes to the legislation that controls the distribution of local occupancy tax revenues and public hostility to the industry, and more questions than answers emerge.
A survey released from the Buncombe County Tourism Development Authority reveals a mixture of attitudes concerning tourism from residents.
The results of a months-long public input process to gauge perceptions of the tourism industry on Buncombe County will be shared at a free event on Wednesday, Oct. 23. Southern Appalachians Highlands Conservancy announced it has protected 139 acres in the Beaverdam watershed in Haywood County, and the Better Buses Together campaign is urging local residents to advocate for increased transit funding.
As she wrapped up her work on the AVL Greater and AVL 5×5 2025 plans in late September, we chatted with futurist Rebecca Ryan about her upcoming encore keynote address at the Asheville Area Chamber of Commerce’s WomanUP gala on Thursday, Nov. 18, what makes Asheville and Buncombe County different and how we’ll know if the area is on track to make good on the new strategies.
“We recognize that the impacts of tourism are creating some experiences in our community that residents don’t like, and there are feelings that we’re being overwhelmed by tourism,” said Stephanie Brown, president and CEO of the Buncombe County Tourism Development Authority, in a Sept. 3 presentation to the Buncombe County Board of Commissioners.
Under the new rules, proposed by Board of Commissioners Chair Brownie Newman, members of the public would no longer be permitted to comment on each of the board’s motions individually. Instead, all public input would be lumped into a single general comment period, moved to the start of the meeting from its current position at the end.
As the Buncombe County Tourism Development Authority unanimously passed its nearly $19.36 million operating budget for fiscal year 2019-20 on June 26, Brown noted that the authority had begun engagement around its Tourism Management and Investment Plan.
The county’s strategic thinking on tourism, explained Director of Intergovernmental Projects Tim Love, has focused on “the circulation of tourists to our unique, eclectic and vibrant community destinations.” That mission is driving Buncombe’s current input on the Tourism Development Authority’s Tourism Management & Investment Plan.
The first meeting of the Community Leadership Council — convened by the Buncombe County Tourism Development Authority — provided a new forum for familiar kudos and criticisms of the area’s tourism industry. Nearly 40 invited community members, including elected officials, municipal staffers, nonprofit employees and business folk, accepted the TDA’s request to participate in the […]
As annual hotel occupancy tax revenues approach $20 million, the Buncombe County Tourism Development Authority on May 29 considered how to divide that increasingly juicy pie to continue to drive tourism to the area.