From the Asheville Citizen-Times:
ASHEVILLE – Josh Dorfman made his name nationally as “The Lazy Environmentalist,” but he’s worked hard launching businesses to bring green products to consumers. Now he wants to focus his energies locally, working with Asheville’s array of start-ups.
“I’ve been involved in green business and entrepreneur start-ups for the last 10 years in Silicon Valley and New York,” Dorfman said. “I felt a real affinity for the Asheville ethos.”
His parents retired to the area about eight years ago, and he often flew down from his Brooklyn home to visit. Last Thanksgiving, he moved here with his wife and children.
“Asheville is one of those cities where people really love being here, and that’s unique. People move to Los Angeles because they want to work in entertainment. People move to Washington because they want to work in policy or government. You move to Asheville because you want to succeed professionally and have a good quality of life.”