The restaurant poses as the scene of a Food Network commercial
Boca's getting some lights-camera-action action. On Monday, Dec. 17, local film company Bonesteel Films will shoot a 30-second commercial at the Lexington Avenue Tex-Mex eatery. If all goes as planned, the commercial will air on the Food Network in April.
Anoop Krishnan, who owns Boca and Mela, says he can't say what's being advertised, but he adds that the client is a large, national company.
The ad makers scouted for locations all over town before settling on Boca, according to Krishnan. “They love the location, and they like the way the food looks,” he says.
Apparently, they also like the staff. “They're hiring some of the crew at Boca to work in the kitchen as chefs in the commercial, as well as some of the servers,” Krishnan says. They'll also bring in about 20 extras.
Lexington Avenue will be open for traffic on the day of the filming, but sidewalks and parking spaces near Boca will be closed all day.