It’s time for Boca’s cameo

The restaurant poses as the scene of a Food Network commercial

Boca's getting some lights-camera-action action. On Monday, Dec. 17, local film company Bonesteel Films will shoot a 30-second commercial at the Lexington Avenue Tex-Mex eatery. If all goes as planned, the commercial will air on the Food Network in April.

Anoop Krishnan, who owns Boca and Mela, says he can't say what's being advertised, but he adds that the client is a large, national company.

The ad makers scouted for locations all over town before settling on Boca, according to Krishnan. “They love the location, and they like the way the food looks,” he says.

Apparently, they also like the staff. “They're hiring some of the crew at Boca to work in the kitchen as chefs in the commercial, as well as some of the servers,” Krishnan says. They'll also bring in about 20 extras.

Lexington Avenue will be open for traffic on the day of the filming, but sidewalks and parking spaces near Boca will be closed all day.

SHARE

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.