Even the most well-intentioned beer list can fail if servers don’t know how to sell it. Enter Beer 101, a Course for Servers.
Most restaurant and bar owners understand that offering a well-planned beer list, including a variety of locally made craft beers, can increase their revenue. But to succeed, servers need to understand beer styles and characteristics and be able to discuss the drinks with increasingly beer-savvy customers., says local beer columnist Anne Fitten Glenn, who put together Beer 101. Servers also need to know which beers are brewed regionally, and to explain what’s what to beer tourists showing up for a taste of Beer City, USA, she says.
Glenn has put together the three-hour course covering beer styles and flavors, beer serving etiquette, classic beer and food pairing ideas. Glenn is Mountain Xpress’ beer columnist and frequent contributor to CraftBeer.com, certified Cicerone beer server and home brewer (she’s also a former teacher). The course was developed in conjunction with the Asheville Brewers Alliance and features guest appearances from Western North Carolina brewers and beer industry experts.
The primary goal of the Beer Server 101 course is to teach the staff of Asheville restaurants how best to sell their beers—and keep customers happy. At the end of the class, servers will be ready to take a beer-server exam, and call themselves “Asheville Brewers Alliance Certified Beer Servers.”