Smart bets: OK Go

Sure, vocal tracks often have an intelligible rhythm, but frontman Damian Kulash nearly drives the drum set to obsolescence with his staccato vocals in OK Go‘s latest tune, “Turn Up the Radio.” The pop number, from the band’s 2014 EP Upside Out, drifts into a stripped-down interlude only fleetingly before the Los Angeles rockers steer the song back toward their signature tactic — an unabashedly pop-driven chorus that echoes in the brain. Professional achievements by the four-piece include a host of awards for quirky music videos, accolades for about a dozen creative marketing campaigns, and — if we’re saving the best for last — a recent Twitter mention by President Obama. OK Go plays The Grey Eagle on Wednesday, Sept. 24, at 8 p.m. $14/$16. thegreyeagle.com. Photo courtesy of the band

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About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

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