Written by Jane Morrell and Sarah Whelan
With orders for baked goods pouring in, it only took Meg Schearer three days to start her own bakery, Whisk AVL, after her long career at West End Bakery came to a halt.
“I want Whisk to be the highest-quality desserts and baked goods that you could possibly imagine with a flavor of Asheville,” says Schearer of her new bakery.
Schearer has branded herself as a hardworking baker in Asheville since the early 90s. Early in her career at the landmark West Asheville business, Schearer met a group of mothers who requested that she bake birthday cakes for their children — and she has made cakes for those children ever since. In fact, the continuing stream of orders for birthday cakes, in addition to previously placed orders for wedding cakes, is what inspired her to launch Whisk AVL, says Schearer.
“That prompted me to move forward; I had people wanting me to make their stuff,” Schearer says, “There was no reason not to run my own business.”
Whisk AVL has no storefront yet — Schearer operates from a website using the kitchen facility at Cecilia’s Kitchen on Merrimon Avenue for production. Scones, cheesecakes, quick breads, seven flavors of buttercream frosting, cookies, cakes and pies are just a few of the specialty baked goods that Schearer’s bakery offers. All are made with local eggs and fruits.