Curate staff with masks

Tourism businesses patch together local, federal funds in bid for survival

Restaurants, brewers, hoteliers, tour companies and retailers were all among the 449 named Paycheck Protection Program beneficiaries with headquarters in Asheville. At least 46 of those entities also received help from the Buncombe County Tourism Development Authority to fill needs unmet by the federal loan effort.

11 Collier Avenue oak trees

Green in brief: P&Z says no to tree protection ordinance, WNC turkey harvest hits record high

Commission Chair Laura Hudson argued that the rules placed too much emphasis on tree protection and could become an untenable burden for developers. “If you jam too many requirements onto one small parcel, I think you’re going to kill the development altogether,” she said.

Restaurant­s invite guests back to dine and socialize at a safe distance

As restaurants and event spaces in Asheville have begun to reopen for on-site service, “dining out” has taken on new meaning. With many people still cautious about sitting inside a confined space, restaurants that have wide-open outdoor spaces are finding ways to use those areas wisely as they welcome back staff and customers safely. “We […]

Psychographic illustration

BCTDA seeks ‘responsib­le travelers’ in new ads

During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”

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