The WNC Community Media Center will shut down operations April 30 unless additional funding is immediately forthcoming, according to a press release from the local private 501 (c)(3) Arts Service Organization, which manages URTV, the public access cable channel for Buncombe County and the City of Asheville.
URTV is cablecast on Charter Communications Channel 20 in Buncombe County and streamed on the web.
In 2010, the Media Center began streaming urRadio, a web radio channel. A yearly producer fee entitles users to submit programs to both URTV and urRadio.
The Media Center will hold a producer’s meeting this Monday, April 4, at 6:30 p.m. to discuss the Buncombe County Board of Commissioner’s meeting the next day. The commissioner meeting’s agenda includes a funding report on the Media Center.
Full press release below:
WNC COMMUNITY MEDIA CENTER CLOSES ITS DOORS
It is with deep sorrow we announce that unless funding is immediately forthcoming WNC Community Media Center will close its doors on April 30, 2011. Nowhere else in the country has a community of citizens learned better, or faster, how to use the media for its benefit. Our community has shown the capacity to use media technology to improve lives. Your regional media center success has been compared nationally to operations in Grand Rapids Michigan and Amherst Massachusetts.
Public access has moved beyond TV. Regional Media Centers are the future for public access technology – incorporating not only TV but Radio, Internet, YouTube, and Facebook being only a few of the various means to distribute your message. The important issue of becoming media literate is the ability to critically analyze your product.
Being Media Literate means being able to think critically about news, entertainment and advertising, asking questions as ‘who is this targeting?’ and ‘what interests does it represent?’ Media Literacy Education teaches people to differentiate between news and propaganda, and to recognize the techniques of manipulation inherent in public relations and advertising. It teaches people to look for what is not in the news and to ask why certain messages, viewpoints and perspectives are not included. Media Literacy means understanding that all media is constructed, that it is the product of people and organizations representing interests, biases and viewpoints. No one system deconstructs the biases about media better than public access!
The WNC Community Media Center has accomplished all this and more in 4 1⁄2 years.