We thought it might be interesting to see what Asheville’s residents were reading about on this day, 100 years ago. Many of the headlines in the Wednesday morning, May 9, 1917 issue of The Asheville Citizen dealt with national and world affairs. America had only recently declared war against Germany, joining allied nations — Britain, France, and Russia — in the First World War on April 6, 1917.
The following are among The Asheville Citizen’s May 9, 1917 morning headlines: “Fresnoy is Again in German Hands After Hard Fight,” “Alliance Destined to Crush World’s Menace,” “Two Hundred Thousand Men Seeking Admission to the Officers’ Camps,” and “Submarines Reported in the South Atlantic.”
Advertisements were also featured in the paper. Bon Marche was promoting Neckwear: “Large Point End Sailor Collars of Organdy, Ratine, Georgette and Pique” were going for 50 cents to a $1.75. At 11 Patton Ave., M.V. Moore & Co. offered tailored wool suits half-price, $9.75 to $34.75. And at 15-17 Broadway, J.L. Smothers & Sons had “Coolmor Wind-Safe Porch Shades,” that sold for $3 to $9. The business noted: “For sleeping porches there is nothing so thoroughly satisfactory.”
Meanwhile, Zachary Development Company, located over Smith’s Drug tStore at Pack Square promoted “West Asheville Estates.” Below are some of the highlights from the column-length advertisement on page 10 of The Asheville Citizen’s morning paper, May 9, 1917:
Wake up to the fact that West Asheville is our most rapidly growing suburb, and that a rapid increase in values there is a certainty.
Buy these lots on our easy terms and lay aside a little money every month where it will grow; this investment is a safe, sure winner.
Our prices are very low and defy competition for equally well located and equally well improved lots. Only $350.00, $400.00, $450.00 and $500.00 and up to $675.00 (very few higher.) Can you beat it, unless you go into the woods, or fields, where improvement, i.e. public conveniences and utilities, will never come?
No improvement company in or about Asheville offers such easy terms as those upon which our lots are rapidly selling (no wonder), viz:
Only $10.00 to $25.00 cash and $7.80 per month, $8.12 per month, $9.16 per month, $10.10 per month etc., according to price of lot; absolutely without Interest and no Taxes until deed is due under the contract. No charge for improvements.
Bonds for title given at once upon signing application for purchase and receipt of the small cash payment.
Titles clean as a hound’s tooth. Now if you don’t buy it’s your own fault, for it is both easy and safe. Get into the real estate habit. Acquire an inheritance by your own provident economy and thrift.