Women in business: Take risks

NUMBER CRUNCHING: Laura Walton, owner of The Crunchy Baker, stresses the importance of having an accountant looking over a business's numbers. Photo courtesy of Walton

Editor’s note: For our Women in Business issue, we invited women in our local business communities to share insights they’ve gained through their work in Western North Carolina. 

Laura Walton is the owner of The Crunchy Baker.

Xpress: What is the best advice you were given about launching your business?

Walton: No. 1: View other local businesses as partners rather than rivals. We’re all trying to make money and do awesome things within the same industry; we do best by supporting each other. No. 2: It’s OK to make money and lots of it – you can use that money toward causes you care about, and to strengthen your business to do so. No. 3: Hire an accountant — it’s worth the money.

What is the best advice you’d share with someone just starting out today?

Take a business class. You’ll get accounting resources, and it’ll force you to think about and plan the many facets of your business, both present and future. It’s also a great way to connect with other people just starting their businesses and form early partnerships. And seriously, hire a good accountant — it’s worth the peace of mind to have your numbers right.

As a woman, what unique challenges have you experienced within your industry, and how have you overcome these obstacles?

It can be difficult to take risks and know when the risks are worth it, especially with money. For me in particular, I have a hard time seeing money as something to invest, rather than something to let sit in a savings account “just in case.” However, I’ve learned that it’s worth spending a little more to make things easier, or prettier or tastier — it means more money comes back my way to keep investing in my business! I’m thankful that my industry is dominated by women, especially in the farmers market and festival sectors, so I get to see and discuss other women’s successes through their risk-taking and build my confidence in doing the same.

Editor’s note: Laura Walton is married to Xpress News Editor Daniel Walton


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Thomas Calder
Thomas Calder received his MFA in Fiction from the University of Houston's Creative Writing Program. His writing has appeared in Gulf Coast, the Miracle Monocle, Juked and elsewhere. His debut novel, The Wind Under the Door, is now available.

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.