My family and I were driving in downtown Asheville on [a recent] Saturday evening. Our windows were down and we were enjoying our conversation — until a full-size truck pulled alongside us, with music loud enough that we were forced to stop talking until the truck moved on. This truck was advertising for a local business, complete with a mannequin in the back. A block later, we encountered a convertible with another mannequin, advertising for the same business.
Downtown is already crowded with cars, and these two seemed to be circling incessantly, taking up space, using lots of gasoline and making unwanted noise.
I’m no marketing expert, but I think it’s best if your advertising doesn’t annoy the public. I won’t be patronizing this business until it finds a form of advertising that is less obnoxious and closer to carbon-neutral.
— Scott Paxon
Editor’s note: Although the letter writer didn’t identify the business by name, we guessed it to be Off the Wagon Dueling Piano Bar and contacted the business for a response to a critique of its advertising. General Manager Ben Reese offered the following statement: “We like our advertising and understand there are those out there who don’t care for it. We have no plans of changing what we do until it no longer becomes effective.” He added, “If you don’t like it, quit yelling at us, threatening us and spitting at us. We will defend ourselves if we are inclined to do so under a threat. We recommend ignoring us … if you don’t like our advertising.”