Former Xpress advertising director Wanda Edney recalls the early years of the newspaper’s growth in WNC.
Tag: advertising
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Letter: Taking heart from messages about beauty
“It’s essential that there are positive messages about body image in the world to contradict negative ones because otherwise, young women’s self-esteem just keeps getting bombarded by societal expectations.”
Letter: Timeout needed on occupancy tax collection
“The state law requiring 75% of the tax to be used for advertising is absurd.”
Letter: Reroute half of occupancy taxes to infrastructure
“I think and truly believe it is a travesty that so much of the funds from the occupancy tax are rerouted to advertising for more tourism!”
Letter: Cigarette ads — really?
“Imagine my shock and utter dismay to find two full-page ads for cigarettes.”
2020 in review: Selling ads in a pandemic
The Xpress advertising team has a unique window into the region’s small-business community. After nine months of local economic turmoil, advertising representatives David Furr, Sara Brecht and Tiff Wagner reflect on the year’s ups and downs.
Letter: Why run a cigarette ad?
“You at least had the large disclaimer of a few of the deadly health effects, so my question is why would the MX even consider running an ad for this?”
Letter: No fan of ‘pregnancy services’ ad
“I know times are tough and you reached out to your readers for a donation, but I’ll pay you extra to not put ads for their “pregnancy services” in the paper.”
Letter: Cigarette ad draws fire
“Did I really open up the [April 15] issue of the Xpress to find a two-page centerfold advertisement for cigarettes?”
Letter: Downtown advertising strikes sour chord
“I’m no marketing expert, but I think it’s best if your advertising doesn’t annoy the public.”
Letter: Jewelry advertising was ill-advised
“With these as the antecedents to the [recently replaced] billboard, it feels as though our overall feminist leaning and progressive community might indeed be justified in our agitation with this piece of marketing.”
Signs of progress
Asheville
Xpress wins four state advertising design awards
The North Carolina Press Association recently honored Mountain Xpress with four state awards for outstanding ad design.