The Way I Work: Ken Grossman, Sierra Nevada

Here’s an excerpt from the Inc. article, click the link at the bottom to read Grossman’s essay:

Ken Grossman, 58, started out as many brewers do: making beer at home. He liked the taste of hoppy, aromatic handcrafted beer and thought others might, too. In 1980, he jury-rigged his first real brewery using recycled dairy equipment and launched Sierra Nevada, one of the first craft brewers in the country. Among Grossman’s early brews was Sierra Nevada’s Pale Ale, which is still its bestseller. Today, the Chico, California-based company is one of America’s largest craft brewers, producing close to a million barrels of beer each year. To keep up with growing demand, Grossman is building a second brewery, set to open this fall on the East Coast. Because he can’t be in both places at once, it was a tough decision for Grossman, who likes to walk the brewery daily, chatting with employees and testing new ways to make his beer taste even better.


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