Sierra Nevada unveils new outdoor spaces, amphitheater

ALE AL FRESCO: “We take much of our inspiration from the wild, and that was a major motivating factor which helped lead us to Western North Carolina,” says Bill Manley, Sierra Nevada beer ambassador, announcing the completion of three new outdoor spaces aside the brewery's Taproom. “We want the brewery to be a place where people come to feel comfortable and to enjoy a full afternoon with us.” Photo courtesy of Sierra Nevada

“Sierra Nevada has always had a connection to nature — we’re named after a mountain range, after all,” says Bill Manley, beer ambassador for Sierra Nevada. “Having a connection to the outdoors is integral to everything we do here at the brewery.”

To that end, the company is rolling out a four-pack of outdoor spaces for visitors to the Mills River Taproom: the Back Porch, Beer Garden, Estate Garden and perhaps most impressively, a 600-person amphitheater.

The Back Porch, a 220-seat indoor/outdoor extension of Sierra Nevada’s bustling Taproom, offers a full beer and snack menu. From there, guests can wander directly into the brewery’s Beer Garden — a communal area with shared tables and a massive fire pit, ideal for mingling with fellow beer and nature enthusiasts.

Aside these sitting areas is a 6,500 square foot herb and vegetable garden, partitioned with gravel walkways. Don’t go picking the brewery’s Darlington Hardy rosemary though; harvests will be utilized in the Taproom and small-scale pilot brewhouse.

Manley says Sierra Nevada will host the occasional beer dinner or other special event in these plein air venues, “but mainly it will be a spot for people to come and enjoy a few beers outside.”

Live music lovers, on the other hand, will be most excited about the new Amphitheater located on the rolling lawn behind the Taproom. Although no acts have been confirmed yet, Manley says the inaugural event will take place later this summer.

“We will host a variety of entertainment,” he explains. “We’d like to have a mix of general lower-price or free, family-friendly shows and higher-end ticketed performers.”

For Manley and the rest of the Sierra Nevada crew, settling into Mills River has proved a positive move.

“After more than three years of hard construction, we’re finally settling in to our community,” he reports. “We’re grateful for the warm-hearted reception we’ve found in and around the Asheville area. We’re proud to be a part of this vibrant beer and food culture and can’t wait to see what the future brings.”

Sierra Nevada’s in-progress renovations include a small warehouse expansion, site improvements and development of an outdoor space along the stretch of the French Broad River that runs through the brewery’s grounds. For now though, management is excited to see the completed spaces come into use.

“If you’re visiting friends, you grab a beer and hang out on the back porch,” he says. “It’s the same for us here. We want the outdoor spaces to be a place to come and relax.”

Photos of the new outdoor spaces courtesy of Sierra Nevada:

Sierra Nevada is located at 100 Sierra Nevada Way in Fletcher. The Taproom and adjoining outdoor spaces are open Monday to Thursday, from 11 a.m. to 9 p.m., Friday and Saturday, from 11 a.m. to 10 p.m., and Sunday from noon to 9 p.m. Visit sierranevada.com for more information.

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About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

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3 thoughts on “Sierra Nevada unveils new outdoor spaces, amphitheater

  1. drdr13420

    yeah, they’ve been “connected to nature” alright…especially the WATER part of nature. that’s why they left California to come here for our water…same thing applies for New Belgium…won’t be many breweries left out west if the drought worsens…so…why have these breweries that are moving here from arid regions not admitted they are here solely for water?

  2. drdr13420

    oh it’s not about the “quality”, it is ALL about the quantity…which one day we will need as badly as the people out west, where these breweries are from…they’ll tell you it is the “quality” of the water that makes Asheville so desirable…not really…what “quality” source do you think they will draw from? and we paid both many millions in tax dollars as bait…

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