Smart bets: Sourwood Festival

“Sourwood honey is like the Cadillac of honeys,” says Bob McMurray, who organizes the Black Mountain-Swannanoa Chamber of Commerce’s annual celebration of the local sweet treat. In addition to honey and bee demonstrations, the 39th annual Sourwood Festival offers hourly live music performances, carnival rides and a kid fun park. Meanwhile, hundreds of vendors line Sutton Avenue and surrounding streets, selling eclectic foods and artisan wares — from carved candles to knives, educational wooden toys to lip balms, bonsai trees to leather belts and plenty more. Pets are welcome at this alcohol-free, family-friendly happening, which starts with The Sourwood Idol competition on Friday, Aug. 12, from 7 to 10 p.m., and continues with the vendor street fair on Saturday, Aug. 13, from 9 a.m. to 8 p.m. and Sunday, Aug. 14, from 9 a.m. to 5 p.m. Free. Image courtesy of organizers


Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.