Aloft Asheville Downtown launches rooftop music series to support local charities

Aloft Asheville Downtown is launching a summer music series, Live@Aloft, from the hotel’s rooftop venue, beginning this Sunday, May 24. The public events ($5 suggested donation per evening) each feature a popular local band, with proceeds from ticket sales benefiting a different local nonprofit every week.

So far, the Sundays-only lineup includes The John Henry’s on the inaugural night, May 24, from 4-8 p.m. (to benefit Homeward Bound), Hank West and the Smokin’ Hots on June 28 (to benefit the Asheville Area Arts Council), HoveyKat (Ben Hovey and Kat Williams) on July 26 (to benefit the Asheville Humane Society), Empire Strikes Brass on Sept. 6 (to benefit Mission Health Children’s Hospital) and two to-be-determined bands on Sept. 27 and Oct. 25, to benefit the YMCA and Charlie’s Angels Animal Rescue respectively.

Aloft’s W XYZ bar will feature Little Hump from Highland Brewing Co. and Hoppyum from Foothills Brewing as well as cocktails, small plates and snacks.

Visit facebook.com/aloftasheville or call the hotel at 407-4300 for more information.

Here is the full release from Aloft:

With the best rooftop venue in town at the Aloft Asheville Downtown, the hotel will kick off the summer season with a live performance by The John Henry’s from 4 p.m. until 8 p.m. Sunday, May 24th. The event is open to the public and a suggested $5 donation will benefit Homeward Bound, an Asheville organization helping the region’s homeless transition into housing.

The event, part of the hotel’s Sundays Live@Aloft music series, will be held on the hotel’s rooftop Air Level with spectacular mountain views surrounding downtown Asheville. The W XYZ bar will feature Little Hump from Highland Brewery and Hoppyum from Foothills Brewery as well as cocktail favorites. Small plates and light snacks will also be available.

“Our music series held at the rooftop Air Level is a spectacular event,” said Aloft Asheville Downtown’s General Manager David McCartney. “And we are very humbled to be able to support some of our community’s non-profit organizations through these events.”

Homeward Bound of Western North Carolina is a 501C3 non-profit dedicated to ending homelessness in our region. The organization has several programs that educate, support and mentor – aiming to help the homeless find and retain permanent housing. They offer the only day center for the homeless in the region and have a special program focused on support services for veterans.
The schedule for the remaining Sundays Live@Aloft events is as follows:

June 28th featuring Hank West and the Smokin’ Hots benefiting the Asheville Area Arts Council

July 26th featuring HoveyKat (Ben Hovey and Kat Williams) benefiting the Asheville Humane Society

September 6th featuring Empire Strikes Brass benefiting Mission Health Children’s Hospital

September 27th benefiting YMCA (entertainment TBD)

October 25th benefiting Charlie’s Angels Animal Rescue (entertainment TBD)

For more information on Sundays Live@Aloft, visit www.facebook.com/aloftasheville or call the hotel at 828-407-4300.

About Aloft Asheville Downtown:
Enjoy the exciting urban conveniences of downtown with a breathtaking mountain backdrop at Aloft Asheville Downtown. Our hotel is located in the heart of downtown Asheville, within walking distance to dozens of restaurants, bars, music venues, art galleries and shops. Enjoy exceptional service and jet-setting style at a steal. Aloft Asheville Downtown is owned and managed by McKibbon Hotel Management. To learn more, please visit aloftashevilledowntown.com.

About Aloft Hotels:
With over 100 hotels open now and more coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech- forward, vibrant experience and a modern style that is different by design. For more information, please visit alofthotels.com. Aloft, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest program, the industry’s richest loyalty program. To learn more, please visit spg.com

About Starwood Hotels & Resorts Worldwide, Inc.:
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in 100 countries and 180,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points® by Sheraton, Aloft®, and Element. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

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About Kat McReynolds
Kat studied entrepreneurship and music business at the University of Miami and earned her MBA at Appalachian State University. Follow me @katmAVL

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