Seratones combine introspection and soul-rock

GOTTA GET TO KNOW YA: On its second album, soul-rock group Seratones explores lyrical themes of importance to guitarist, singer and songwriter AJ Haynes, center. The band plays The Mothlight on Feb. 9. Photo by Dylan Glasgow Guice

In the music business, there’s something known as the “difficult second album.” Some call it a sophomore slump, arising from the idea that the artist has his or her entire life to write songs for the first record, and then mere months to craft material for a follow-up. It’s the rare artist who sidesteps this curse. Guitarist, singer and songwriter AJ Haynes of Seratones believes she has done so with Power, the latest release from her soul-rock group. Seratones play The Mothlight on Sunday, Feb. 9.

“I honestly feel like this is my first album,” she says. According to the musician, 2016’s Get Gone was “very much an experimental kind of thing: ‘How can I be a ribbon of sound around all this really, really heavy stuff?’”

For the new album, Haynes also placed a much greater emphasis on lyrics, exploring her own narrative. “The first album is just me infatuated with the occult history of rock ’n’ roll, playing around with archetypes,” she says. “Power is more introspective, more from my story.”

The music business expects a new release from an artist every 18-24 months or so. But fans of Seratones’ debut had to wait more than three years for a follow-up album. Haynes doesn’t see a problem. “The ‘industry standard’ is such an unstable, arbitrary concept,” she believes. “Everyone agrees to it, but no one knows quite why. And it’s done at the expense of the musician’s mental health and welfare.”

Haynes emphasizes that she and her bandmates took just the right amount of time needed to make Power: “I don’t feel like the time was too long; it felt just right.” She thinks that the push to do things on a strict timetable is pointless “not only in the music industry but in this very Western/American mindset [where] we’re racing toward something,” she says. “But what is it?”

With Power, Haynes has taken the time to dig into themes that intrigue her. While it’s not a concept album, the record’s lyrics do center on some core ideas. “It’s about questioning power dynamics,” she explains. “Oftentimes, we associate power with force or aggression, but I don’t feel like I’ve experienced that kind of power in my life.”

She says that the power she has felt can be described as “both soft and loud, both inviting and a threat. And we can have all of this together. We live in a world constructed by these binaries and power struggles that seem wildly unnecessary. They’re detrimental to our welfare.”

And although Seratones’ latest album is hopeful and forward-looking in that regard, for inspiration, the group continues to consider the past. “For the first album, I was thinking of what can be done,” Haynes says. “With Power, I was looking at what has been done.” She cites the collaborative nature — both in terms of songwriting and musicianship — that characterizes the best music from the Motown scene of the 1960s and ’70s. Haynes drew from that approach by working with people outside her group.

“Really digging into the collaborative process, I learned how a song touched by different hands becomes this really cool thing,” Haynes says. “It doesn’t detract from its uniqueness.” For Power, that meant collaborating with producer Brad Shultz and songwriters Austin Jenkins, Lewis Pesacov and Daniel Tashian. She says that she learned from their different perspectives but still held true to her personal lyrical narrative.

Haynes believes that spending time in Los Angeles fired her up creatively, as well. “I hate to [connect] inspiration to geography,” she says, but she is convinced that the city has something special. Though Pablo Neruda was referring to San Francisco Beat poets when he used the phrase, Haynes says that LA has what the writer described as “wide-open poetry.”

But Haynes still has strong roots in her native Shreveport, La.; Seratones came up in that city’s fertile music scene. She believes that being out of the national spotlight while developing was key to the group honing its craft. “There’s an openness where no one is looking at us,” she explains. “What are we doing here? Who cares? Let’s just see, instead of being places to be seen.”

WHO: Seratones
WHERE: The Mothlight, 701 Haywood Road, themothlight.com
WHEN: Sunday, Feb. 9, at 9 p.m. $12 advance/$15 day of show

SHARE

Thanks for reading through to the end…

We share your inclination to get the whole story. For the past 25 years, Xpress has been committed to in-depth, balanced reporting about the greater Asheville area. We want everyone to have access to our stories. That’s a big part of why we've never charged for the paper or put up a paywall.

We’re pretty sure that you know journalism faces big challenges these days. Advertising no longer pays the whole cost. Media outlets around the country are asking their readers to chip in. Xpress needs help, too. We hope you’ll consider signing up to be a member of Xpress. For as little as $5 a month — the cost of a craft beer or kombucha — you can help keep local journalism strong. It only takes a moment.

About Bill Kopp
Author, music journalist, historian, collector, and musician. His first book, "Reinventing Pink Floyd: From Syd Barrett to The Dark Side of the Moon," published by Rowman & Littlefield, is available now. Follow me @the_musoscribe

Before you comment

The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate. Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. See here for our terms of service. Thank you for being part of this effort to promote respectful discussion.

One thought on “Seratones combine introspection and soul-rock

  1. Music Lessons El Dorado Hills, CA - Mr. D's Music School

    That’s really nice post. I appreciate your skills. Thanks for sharing.

Leave a Reply

To leave a reply you may Login with your Mountain Xpress account, connect socially or enter your name and e-mail. Your e-mail address will not be published. All fields are required.