RAISING THE BAR: In the early years, awards like Best Use of the Color Red or Best Use of Tiger celebrated the idiosyncrasies of the videos, but since 2013, judges have compared submissions more directly in categories such as cinematography and editing. Selections have improved, submissions have increased, and crowds have grown.

Music Video Asheville’­s 10th year boasts its biggest selection yet

The showcase of local musicians and videographers returns to the Diana Wortham Theatre on Wednesday, April 19. The awards show has grown from its modest beginnings at the now-defunct Cinebarre movie house into a red-carpet extravaganza downtown — a course of success that mirrors the ever-increasing relevance of music videos themselves in the online age.

River Whyless playing to a full house of attentive fans.

In Photos: River Whyless with Shannon Whitworth at The Orange Peel

It was history in the making. It was an arrival. And it was probably also a departure because, as much as River Whyless is cut from and contributes to the fabric of Asheville’s music scene, this is a band that is no longer just local, just ours. The group has made its leap to the next level and it was a joy to watch them take flight.