CREATIVE JUICES: Lookout Brewery owner John Garcia, left, and brewer Chris Terwilliger, right, enjoy experimenting with inventive flavors, such as a white-chocolate stout they created for Valentine’s Day. Photo by Nathan Metcalf

BEER SCOUT

John Garcia, owner and brewer of Lookout Brewery in Black Mountain, was used to a certain type of Black Mountain tourist before he switched careers. He’d see people in town because their family has a place in Montreat or Lake Lure. Others he talked to were stopping to grab a bite to eat before going […]

BREW AND VIEW: Catawba’s planned tasting room at 2 Fairview Road will allow guests to look down into the brewery while they enjoy a pint. Photo courtesy of Catawba Brewing Co.

BEER SCOUT: Catawba’s plan B

Catawba adapts to Asheville The first brewery opening of the year is anything but business as usual. SIDEBAR: Highland Night Flight Highland Brewing Co. has come up with a way to pair nighttime, beer-drinking fun with a competitive cardio workout. In celebration of its 20th anniversary, the brewery is partnering with the Asheville Parks and […]

Gray promoted at Thirsty Monk school of hard knocks

“We¹ve been hard at work over the past year assembling what we consider the ‘Dream Team’ of Asheville pub management,” says Thirsty Monk founder Barry Bialik, whose company is preparing to open its fourth Asheville location.
Bialik recently promoted Chall Gray to vice president in anticipation of a busy 2014. Gray, a native of Western North Carolina, is well-known in the area as an entrepreneur and theater and music producer.

Thirsty Monk’s Beer City take on the Big Apple ball drop-attachment0

Thirsty Monk’s Beer City take on the Big Apple ball drop

Not to be outdone by New York City, Asheville is about to introduce its own Beer City version of the Times Square New Year’s Eve ball drop. The ever-innovative folks at Thirsty Monk will ring in 2014 by dropping a decorated and illuminated beer keg down a 20-foot cast-iron pole at the stroke of midnight at the brewery’s newest location in Biltmore Park.

Destination Asheville: Local leaders chart course for tourism development-attachment0

Destination Asheville: Local leaders chart course for tourism development

The tourism industry already brings in $2.3 billion annually to Buncombe County. That’s up from roughly $183 million 30 years ago. But to continue to grow local visitation, government officials and business owners need to “anticipate trends that are shaping the future,”  says Mike Konzen, a leading global consultant.

Brewer’s Ed

You’ve probably heard someone joke that in college he majored in “partying.” Soon, you might have to take him seriously if he says he majored in beer. Sierra Nevada, New Belgium and Oskar Blues aren’t just craft brewers — they are three craft brewers with major muscle that already employ hundreds of people. When they […]