Mellow Mushroom celebrates #40YrsBake­d

On Aug. 20, popular pizza chain Mellow Mushroom will celebrate 40 years in business by offering customers extremely cheap eats, including a $2.50 small cheese pizza. Mellow Mushroom’s marketing team is encouraging patrons to celebrate their event, Way back Wednesday, by posting social media under the hashtag #40YrsBaked – a slogan that may or may not refer to the company’s stone-baked pizza.

Faces in the crowd: WNC crowdfundi­ng initiative­s

Crowdfunding platforms make it possible for individuals and organizations of any size to harness social networks and raise start-up capital for projects that might otherwise fail due to lack of funding. Each week, Xpress highlights notable WNC crowdsourcing initiatives that may inspire readers to become new faces in the crowd. THRU HIKE: THE APPALCHIAN TRAIL […]

Amazing Pizza Co. rolls out mobile franchise plan

Western North Carolina’s (and the nation’s) mobile food trend continues to roll along: Darren Stephens of Mills River believes he may have found a new market niche with mobile pizza kitchens. Nearly two years of research and development and about $60,000 pumped into the Asheville-area economy have yielded a compact, wood-fired oven that cranks out […]

Show up to showdown

There are as many pizza preferences as there are toppings: thin crust, deep-dish, N.Y.-style, Napoli … pocket. But it seems that when a slice is just right, all denominations are satisfied. Cue the Asheville Pizza Showdown, happening Aug. 12 at Toy Boat Community Arts Center, hosted by the Garage at Biltmore. “Hot pizza, cold beer and great times: that’s what we’re trying to make and put the recipe together to create this event and make it extremely successful,” says Gary Charles of G Social Media, who is helping plan the event.