Asheville tourism officials are counting on the cuteness of cats to help promote the town as a holiday tourism destination this year.
They released a video Dec. 4 urging viewers on YouTube to “watch as festive felines travel to Asheville, North Carolina to help deck the halls at Biltmore, judge award-winning gingerbread houses at The Omni Grove Park Inn and walk in a Winter Lights wonderland at the N.C. Arboretum, plus visit the Gray Line Trolley Tours of Asheville, Wicked Weed Brewing, the historic Grove Arcade, Hip Replacements and, of course, the downtown drum circle.”
In the past, tourism officials have released other promotional videos around the holidays such as “Breakdancing Santa.”
This year’s starring cats were provided by the Asheville Humane Society. Watch the video embedded via YouTube here:
Video produced by the Asheville Convention & Visitors Bureau with Amplified Media.