Nearly all of the members of the public who commented on the issue expressed concern over the amount of money being spent to draw more tourists to the area and asked that the funds allocated for advertising instead be spent on city infrastructure, schools and reparations for Asheville’s Black residents.
At a June 10 meeting of the Council of Independent Business Owners, Republican Sen. Chuck Edwards said he had “come around to the way of thinking of the folks in the county” who want less of the tax to go toward tourism marketing.
Some predict high demand for residential and retail space, as illustrated by several development projects planned or under construction. There are also fears that rising real estate prices may eventually push out some of the artists who have helped make the RAD a magnet.
The TDA would spend at least $10.6 million on advertising buys, an 8% increase over its last pre-pandemic fiscal year. Just over $3 million would go toward the production of new content, with the remainder of the marketing budget spent on research.
At their regular meeting of Tuesday, May 11, Council members will consider whether to expand the definition of a kitchen, prohibit the use of detached accessory structures for homestays and require that non-resident property owners be listed as co-hosts on homestay applications.
Asheville, home to more than 8,465 hotel rooms and counting, is providing a pathway for hotel operators to rack up some major brownie points by incorporating sustainable features and practices in plans for new hotel construction.
At its March 25 regular meeting, the Buncombe County Tourism Development Authority board unanimously approved a projection that occupancy tax revenue would exceed $27 million for fiscal year 2021-22 — 15% more than projected for the current fiscal year, which ends in June, and 9% more than the year before the pandemic.
“This is not the time to talk about redistribution in any manner,” Republican Sen. Edwards told the Council of Independent Business owners regarding changes to the allocation of Buncombe County’s occupancy tax revenue. “The tourism industry has just been destroyed.”
The new regulations allow hotels with 115 rooms or fewer to avoid a Council vote if they meet a series of design requirements, are located in a newly approved overlay district and contribute to equity-related public benefits.
Victoria “Vic” Isley, the new president and CEO of the Explore Asheville Convention and Visitors Bureau, says new paid advertising for Asheville, an expansion of the Buncombe County Tourism Development Authority board to include short-term rental owners and changes to occupancy tax allocation are all on the table in 2021.
After months of discussion, two Council work sessions and multiple opportunities for public engagement, frustrated residents told Asheville City Council the final hotel proposals did little to advance equity or support employees working in the service industry.
Members will discuss the final proposed guidelines to streamline future lodging development — and residents will have one last chance to weigh in — before the city’s hotel moratorium expires on Tuesday, Feb. 23.
“I think we’re failing our community if we don’t get that $3 million out there,” said Andrew Celwyn, a member of the Buncombe County Tourism Development Authority board and owner of downtown Asheville’s Herbiary retail shop, in reference to a pot of money the authority had successfully used to support tourism businesses last year.
Xpress Assistant Editor Daniel Walton and local community figures discuss how the year’s events have accelerated many of the issues that were already facing Western North Carolina.
Buncombe County logged $53 million in room sales for October, the latest month for which data is available. The figure represents a 6% increase over the $50 million in sales for the same month in 2019 — and an all-time monthly record.
Collapse of tourism and leisure economies devastating to Buncombe, Brunswick and New Hanover counties.
As urban dwellers flock to rural counties to get their fix of socially distanced outdoor recreation, local adventure shops are seeing a boom. Those located near trails, rivers and campsites have an added advantage: Close to the action means tailored advice and last-minute purchases.
With COVID cases rising, Black Mountain retailers worry that the modest rebound they’ve seen this fall might fade away before the holiday shopping season can give their balance sheets a much-needed yearend boost. But several factors could work in their favor: a strong commitment from residents to support their local stores, a sense that smaller shopping districts pose less risk than crowded city centers and widespread compliance with mask-wearing and social distancing guidelines.
While overall hotel revenue was down more than 27% year-over-year in September, the latest month for which data is available, overall vacation rental sales that month increased by about 55% year-over-year, according to Explore Asheville interim CEO Chris Cavanaugh.
According to a presentation available before Board of Commissioners meeting on Thursday, Nov. 5, 67 lodging businesses have been delinquent in reporting or remitting occupancy taxes due March through September, with an additional 29 establishments yet to report at least one month of taxes during that period.
Two work sessions have brought Asheville City Council members a little closer to agreement on an approach to hotels. And with the city’s hotel development moratorium set to expire on Tuesday, Feb. 23, time is running out to craft a plan.
