What does the future hold for the TDA?

With the area’s formerly booming tourism industry mostly on hold as COVID-19 infection rates in nearby markets remain high, the Buncombe County Tourism Development Authority faces an uncertain future. Add in a leadership transition, potential changes to the legislation that controls the distribution of local occupancy tax revenues and public hostility to the industry, and more questions than answers emerge.

Curate staff with masks

Tourism businesses patch together local, federal funds in bid for survival

Restaurants, brewers, hoteliers, tour companies and retailers were all among the 449 named Paycheck Protection Program beneficiaries with headquarters in Asheville. At least 46 of those entities also received help from the Buncombe County Tourism Development Authority to fill needs unmet by the federal loan effort.

Psychographic illustration

BCTDA seeks ‘responsib­le travelers’ in new ads

During a June 24 meeting, the Buncombe County Tourism Development Authority board heard a presentation from marketing firm 360i about a new advertising campaign, scheduled to start in July, designed to attract a “responsible tourist audience” to the region. Ads will target visitors whose behaviors agree with “psychographic statements” about “willingness to conform.”

NC Stage closed due to COVID-19

Who will benefit from local COVID-19 business relief?

Funds supported with tax money from Buncombe County, the city of Asheville and the Tourism Development Authority are being managed by the nonprofit Mountain BizWorks. Because of this arrangement, government and TDA officials say they will play no direct role in determining what area businesses and nonprofits receive public dollars.

White Duck Taco Shop

From AVL Watchdog: $5M TDA relief bill for small businesses helps hotels too

Coronavirus relief is just the latest topic in an ongoing debate over whether the Tourism Development Authority, with its mission to bring ever more overnight guests to Buncombe County, is good for county residents — or just good for the hotel industry that has controlled it since its inception nearly four decades ago.

Weaverville downtown

News roundup: $5M in tourism relief passes GA, Pack Library launches senior outreach

The legislative change allows the Buncombe County Tourism Development Authority to use $5 million from its Tourism Product Development Fund — which previously had to be allocated to nonprofit entities or local government and spent on capital projects — for grants of up to $50,000 in support of tourism businesses other than lodging.

Biz in brief: Buncombe TDA grants, Salute to Small Business Week

Local businesses are bringing creativity to bear on pandemic-related closures and plans for business revitalization following the end of restrictions. They could get some help: Sen. Chuck Edwards of Hendersonville announced he will introduce legislation to the N.C. General Assembly to allow the Buncombe County Tourism Development Authority to make grants to tourism businesses to support their reopening.

TDA increases ad budget by $1M

As presidential hopefuls blitz the airwaves over the coming months to hook undecided voters, the Buncombe County Tourism Development Authority will be stepping up its own campaign. The authority’s board voted to increase its spring and summer advertising budget by $1 million, for a total of $12.65 million, during a Jan. 29 meeting. “We considered […]

Thomas Wolfe Auditorium rock concert concept

City proposes $100M makeover for Thomas Wolfe Auditorium

“Other than a new roof, the exterior shell and a few walls here and there, we’re looking at a brand-new facility,” said Chris Corl, general manager of Harrah’s Cherokee Center — Asheville, as he displayed concepts for the auditorium developed by the Nashville-based Earl Swensson Associates. He described the plan as “not a renovation, but a transformation.”