The target audience for a new $11.5 million marketing campaign developed by Atlanta-based ad agency 360i includes 20 million more people than were reached by last year’s advertising for Asheville. New cities where ads will be shown include New York, Chicago, Birmingham and Columbus, Ohio.
“We recognize that the impacts of tourism are creating some experiences in our community that residents don’t like, and there are feelings that we’re being overwhelmed by tourism,” said Stephanie Brown, president and CEO of the Buncombe County Tourism Development Authority, in a Sept. 3 presentation to the Buncombe County Board of Commissioners.
Leadership Asheville pulled in some high-octane local speakers for the final installment of its summer Buzz Breakfast series held on Aug. 14. The composition of the panel reveals some key trends shaping the power dynamic that’s emerged over the past year.
Habitat plans to use the money to provide down payment assistance for 38 affordable housing units at its proposed Old Haywood Road neighborhood in West Asheville. Households earning 80% or less of the area median income ($52,800 for a family of four) would receive $20,000 toward a home purchase.
The Tourism Development Authority discusses the proposed hotel moratorium during a July 31 board meeting.
“Apparently, if locals want answers, they should demand them at the next election, which, I understand has been put off for another year.”
As the Buncombe County Tourism Development Authority unanimously passed its nearly $19.36 million operating budget for fiscal year 2019-20 on June 26, Brown noted that the authority had begun engagement around its Tourism Management and Investment Plan.
The county’s strategic thinking on tourism, explained Director of Intergovernmental Projects Tim Love, has focused on “the circulation of tourists to our unique, eclectic and vibrant community destinations.” That mission is driving Buncombe’s current input on the Tourism Development Authority’s Tourism Management & Investment Plan.
The first meeting of the Community Leadership Council — convened by the Buncombe County Tourism Development Authority — provided a new forum for familiar kudos and criticisms of the area’s tourism industry. Nearly 40 invited community members, including elected officials, municipal staffers, nonprofit employees and business folk, accepted the TDA’s request to participate in the […]
As annual hotel occupancy tax revenues approach $20 million, the Buncombe County Tourism Development Authority on May 29 considered how to divide that increasingly juicy pie to continue to drive tourism to the area.
“People who visit Buncombe County spend $2 billion each year on restaurants, attractions, entertainment, recreation, the arts and lodging, creating jobs for 27,000 people in our community.”
“We are continually amazed by the philanthropic nature of our culinary and hospitality community here and how generous they are to the local community,” says Mary Nesbitt, chief development officer of Asheville-based hunger relief nonprofit MANNA FoodBank.
From now through the end of the year, 465 new rooms are expected to join the nearly 8,000 already operating in Buncombe County. With many more approved and under construction in 2020 and beyond, just keeping track of what is being built where and by whom is no small challenge.
Community members took the opportunity to discuss the issues surrounding the tourism industry in Asheville and hear a presentation from the WNC Green Party about restructuring of hotel occupancy taxes during an April 24 “Re-Imagine the TDA” public meeting.
Our community has learned a lot about the limits of open government law over the past year, as indictments of former Buncombe County employees Wanda Greene, Mandy Stone, Jon Creighton and Michael Greene revealed corruption and embezzlement concealed from both the public and the media over many years.
Mayor Esther Manheimer pointed to the Buncombe County Tourism Development Authority’s recent commitment to long-term planning around hotel occupancy taxes as a key factor in her support for the project. “That is the kind of change that I needed to see personally before I would move forward with considering another hotel,” she said, joining Council members Vijay Kapoor, Julie Mayfield and Sheneika Smith in the approval vote.
The local hospitality industry got together for a look back at 2018 and forecast of industry conditions for 2019 on Feb. 22. Buncombe County announced it has named Diana Sierra family justice coordinator and Mike Mace general services director.